Assessment
of Student Learning

Fowler College of Business

  SSE-3356 |    619-594-5259  |   [email protected]
  Monday–Friday   8:00am–4:30pm


The Fowler College of Business is committed to student learning and considers it our highest priority as per the FCB mission statement. To accomplish our mission the FCB has worked diligently to develop a culture of assessment.

Assessment activities occur throughout the college for all programs. The college has clear learning outcomes for its Bachelor of Science in Business Administration (BSBA) program and for the MBA program. Further, student learning outcomes have been identified at the departmental level for each undergraduate major and for specialized masters' programs. Assessment of these departmental programs, both undergraduate and graduate, is undertaken on a regular basis. Co-curricular programs such as Study Abroad and the FCB Honors Program have also identified student learning outcomes.

The success of the college's efforts to accomplish their learning outcomes is measured through a wide variety of course-embedded and demonstration method direct measures. These include questions embedded in exams, assignments, case analyses and standardized tests. Additionally indirect measures such as surveys are routinely used to triangulate the results of the direct assessment measures. Assessment results are shared throughout the college and serve as a driving force for programmatic change.

The FCB's assurance of learning/assessment efforts have been lauded at the university-level (SDSU), the CSU level, and by the AACSB.

 

The Structure of Assessment within the Fowler College of Business

Assessment [Assurance of Learning] efforts are headed by a Director of Assessment. The Director of Assessment chairs the college Program Assessment Committee [PAC] which is comprised of representatives from each department and major program within the college. Departmental representatives in turn chair assessment committees within their own departments.

 

Resources

All of the files listed below are in .xlsx format, unless noted otherwise.

College Level Programs

International Business (Updated Fall 2016)

Accounting (Updated Fall 2015)

Finance (Updated Fall 2016)

Financial Services

Management (Updated Summer 2015)

Management Information Systems (Updated Fall 2016)

Marketing (Updated Fall 2018)

  • General Marketing

  • Integrated Marketing Communications (IMC)

  • Professional Selling & Sales Management (PSSM)

Real Estate (Updated Fall 2016)

The Fowler College of Business uses a variety of rubrics to rate and assess student work. Rubrics developed to assess specific DLOs related to Program Learning Goals such as critical thinking and global competency are provided in the FCB Assessment Blackboard Homeroom.

What is a Rubric and how do I make one?

This handy tutorial is ideal for anyone who wants to get started using a rubric to grade. All faculty members are encouraged to share rubrics for specific assignments with their students when the assignment is made. Doing this will help students understand expectations and should improve the quality of student work.

Download the Rubric Primer (pdf)

Communication Skills Rubric

The Fowler Communication Skills rubrics represent the Fowler College of Business' expectations for all of our students, from freshmen through Executive MBAs. Faculty members are encouraged to share these rubrics with their students and use them in evaluating student work.

Each course in the Fowler College of Business (FCB) is part of a program. While course-level student learning outcomes (SLOs) identify what a student will learn in a particular course, program learning goals (PLGs) and degree learning outcomes (DLOs) identify what a student will achieve across the program. PLGS and DLOs can be viewed by clicking on the FCB's various programs (found on the Program Assessment Plans and Reports page).

FCB faculty members can connect their courses to the programs that they are a part of by downloading the Syllabus Insert (docx), which is a handy "cut and paste" for each program that can be easily inserted into a course syllabus. Below, identified by the program or department teaching the course, are lists of course-level student learning outcomes for all individual courses in the FCB. 

slo poster
(Poster pdf)

assessment day
Speakers
Dr. Marilee Bresciani

Professor of Post Secondary Education, SDSU
Author of five books on assessment including Outcomes-Based Academic and Co-Curricular Program Review: A Compilation of Institutional Good Practices.

Dr. Mary Celsi

Associate Dean, CSU Long Beach, College of Business
"Our successful AACSB experience – Challenges & Successes in Assurance of Learning"
(Download PlenarySessionI-GuestSpeakers.pptx)

Breakout Sessions
  1. AACSB & AOL

    Gail Naughton, Former Dean & Mary Celsi, Associate Dean (CSULB)
    "What an AACSB team looks for in AOL"
    (Download AACSB-AOL Handout (docx))

session

  1. Nik Varaiya & Kathy Krentler in Point/Counterpoint
    (Download BreakoutSession-PointCounterpoint.pptx)

  2. Developing & Using Rubrics – a "Hands-on" Workshop
    • Christine Probett, MGT & MIS Departments
    • Lois Olson, MKT Department
Best Practices Plenary Session

CBA Assessment Committee Departmental Reps – Panel presentation on best practices and best closing the loop examples from various departments in the CBA.
John Anderson, George Easton, Lois Olson, Amy Randel, Nik Varaiya

College Level Program Assessment
BSBA Program
  • Kathy Krentler, Director of Undergraduate Programs
  • Annette Easton, Chair, CBA Undergraduate Committee
MBA Program
  • Dave Ely, Director of Graduate Programs
  • Heather Honea, Chair, CBA Graduate Committee
best practices

Assessment reports are filed semi-annually, reporting on the programmatic degree learning outcomes (DLOs) that were assessed in the previous semester.

Deadlines for reports are:

  • May 1: Report of DLOs assessed the previous fall semester
  • Dec 1: Report of DLOs assessed in the previous spring semester
  • Use this template for reports.

Resources

FCB Faculty: This tab contains materials needed for completing a curriculum map or an update to an existing FCB curriculum map.

PAC Mapping

NOTE: If a course is taken by students in more than one program, please complete the worksheet for each program. For ALL undergraduate courses, complete the worksheet for the BSBA program AND for the major(s) that the course falls into.

All worksheets are in docx format unless noted otherwise.

College-Level Programs

Departmental-Level Programs

Accounting

Finance

International Business

Management

Management Information Systems

Marketing

Fowler College Faculty: Include an appropriate PAC form version with all curriculum proposals.

There are 4 versions of the PAC form. Choose the correct version for the proposal and attach the completed form to the proposal in Curricunet.

All documents below are in docx format unless noted.

Program Assessment Plans and Reports

(Reports posted on this page cover 2011 - 2017, when SDSU used WEAVE for reporting. More recent reports are posted in an FCB Assessment Blackboard Homeroom.)

College-Level Programs

Program Assessment Plans by Area of Study

Non-Academic Programs:

Annual assessment reports produced as Word documents, between 2007 and 2011 are found below. Between 2012 & 2017 the FCB used WEAVE, an online software, for all assessment reporting purposes. The detailed assessment reports (DARS) produced by WEAVE, reporting all assessment activity during those years, are found under the Program Assessment Plans and Reports tab. Beginning in Fall 2017, the FCB (and the broader SDSU campus) returned to an internal reporting system for assessment. Reports and findings from assessments undertaken beginning Fall 2017 are currently stored in a dedicated FCB Blackboard Homeroom. Contact the FCB Director of Assessment for access. 

College-Level Programs

University Assessment Reports

Responses to some 2010 and all 2011 reports were not provided as the university assessment reporting systems were in transition to WEAVE.

University Assessment Reports

Assessment reports for the Sports MBA Emphasis are included in the 2007 & 2008 Reports in this section. From 2009 forward, the Sports MBA emphasis report is included with the MBA Program.

Responses to some 2010 and all 2011 reports were not provided as the university assessment reporting systems were in transition to WEAVE.

Assurance of Learning by Area of Study

University Assessment Reports

Responses to some 2010 and all 2011 reports were not provided as the university assessment reporting systems were in transition to WEAVE.

University Assessment Reports

Responses to some 2010 and all 2011 reports were not provided as the university assessment reporting systems were in transition to WEAVE.

University Assessment Reports

Responses to some 2010 and all 2011 reports were not provided as the university assessment reporting systems were in transition to WEAVE.

University Assessment Reports

MSBA programs in General Management, Human Resources, and Entrepreneurship are being phased out as of 2009. Assessment reports and the responses to those reports for 2007 and 2008 are posted. Starting in 2009, no assessment reports were submitted.

Responses to some 2010 and all 2011 reports were not provided as the university assessment reporting systems were in transition to WEAVE.

University Assessment Reports

MSBA programs in General Management, Human Resources, and Entrepreneurship are being phased out as of 2009. Assessment reports and the responses to those reports for 2007 and 2008 are posted. Starting in 2009, no assessment reports were submitted.

Responses to some 2010 and all 2011 reports were not provided as the university assessment reporting systems were in transition to WEAVE.

University Assessment Reports

MSBA programs in General Management, Human Resources, and Entrepreneurship are being phased out as of 2009. Assessment reports and the responses to those reports for 2007 and 2008 are posted. Starting in 2009, no assessment reports were submitted.

Responses to some 2010 and all 2011 reports were not provided as the university assessment reporting systems were in transition to WEAVE.

University Assessment Reports

Responses to some 2010 and all 2011 reports were not provided as the university assessment reporting systems were in transition to WEAVE.