Marketing
Marketing is the set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
The marketing student studies how products and services are developed, priced, promoted, distributed and sold. The process requires an understanding of buyer and seller behavior within the context of the overall market environment. Added emphasis is given to the important area of global markets with their own special challenges and opportunities. Marketing is an essential part of every business. Not-for-profit organizations also have to market their products/services, and the marketing discipline addresses the special needs of such organizations.
Business Administration, with an Emphasis in Marketing: 2026-2027 Curriculum
Courses in preparation for the major may not be taken for Credit/No Credit (Cr/NC), and students must earn a minimum grade of C in each course. Students must also meet additional academic progress requirements before being admitted to the upper-division major.
- ACCTG 201: Financial Accounting
- ACCTG 202: Managerial Accounting
- ECON 101: Principles of Economics (Macro)
- ECON 102: Principles of Economics (Micro)
- FIN 240: Legal Environment of Business
- MIS 180: Principles of Information Systems
- RWS 290: Business Writing and Rhetoric
- MATH 120 or MATH 150: Calculus for Business Analysis
- STAT 119: Elementary Statistics for Business (or ECON 201: Statistical Methods)
A minimum 2.0 major GPA is required, based on all upper-division courses attempted in the major.
- BA 300: Ethical Decision Making in Business (1-unit)
- BA 310: Foundations of Business in a Global Environment (1-unit)
- BA 323: Fundamentals of Finance
- BA 350: Management and Organizational Behavior
- BA 360: Introduction to Operations and Supply Chain Management
- BA 370: Marketing
- MIS 301: Statistical Analysis for Business
- MKTG 305: Professional Development in Marketing (1 unit)
- MKTG 371: Consumer Behavior (4 units)
- MKTG 470: Marketing Research or MKTG 480: Marketing Analytics (4 units)
- Capstone (4 units)
- Students must complete 4 units selected from the courses below. Students interested in a specific marketing career path may use the capstone to build expertise in areas such as Account Management and Sales Leadership, Customer Experience Management and Product Innovation, Consumer Insight and Marketing Analytics, Integrated Marketing and Brand Management, Social Impact and Sustainable Marketing, and Strategic Marketing Management. See Marketing Career Pathways below for additional information.
- MKTG 490: Advanced Marketing Analytics
- MKTG 491: Customer Experience Design
- MKTG 492: Advanced Integrated Marketing Communications
- MKTG 493: Sustainable Marketing Consulting
- MKTG 494: Advanced Strategic Marketing
- Students must complete 4 units selected from the courses below. Students interested in a specific marketing career path may use the capstone to build expertise in areas such as Account Management and Sales Leadership, Customer Experience Management and Product Innovation, Consumer Insight and Marketing Analytics, Integrated Marketing and Brand Management, Social Impact and Sustainable Marketing, and Strategic Marketing Management. See Marketing Career Pathways below for additional information.
- Electives (14 units)
- Students must complete 14 units of electives selected from the courses below. Electives may be used to further develop expertise in the marketing career pathways listed above. See Marketing Career Pathways below for additional information.
- BA 404: Small Business Consulting or MGT 405: Strategic Management (3 units)
- MIS 305: Business Processes, ERP, and Analytics (3 units)
- MKTG 306: Marketing and Sales Micro-internship (1 unit)
- MKTG 372: Retail Marketing Methods (4 units)
- MKTG 373: Integrated Marketing Communications (4 units)
- MKTG 376: Global Marketing Strategy (4 units)
- MKTG 377: Selling Strategy and Practices (4 units)
- MKTG 380: Direct Marketing Methods (4 units)
- MKTG 381: Introduction to Business Tools for Data Analysis and Visualization (3 units)
- MKTG 402: Marketing and Sales Internship (4 units)
- MKTG 470: Marketing Research (4 units)*
- MKTG 473: Sales Management (4 units)
- MKTG 474: Business Marketing (4 units)
- MKTG 476: Internet/Interactive Marketing (4 units)
- MKTG 477: Sustainable Marketing (4 units)
- MKTG 478: Marketing and Sales for Social Impact (4 units)
- MKTG 480: Marketing Analytics (4 units)*
- MKTG 495: Marketing and Sales Applications (2 units)
- MKTG 496: Selected Topics in Marketing (1-4 units)
- MKTG 498: Investigation and Report (1-3 units)
- MKTG 499: Special Study (1-3 units)
- Students must complete 14 units of electives selected from the courses below. Electives may be used to further develop expertise in the marketing career pathways listed above. See Marketing Career Pathways below for additional information.
*MKTG 470 or MKTG 480 may not also be used to satisfy the elective requirement if the course was completed to fulfill a core major requirement.
Current Students: Degree requirements may vary by catalog year. For requirements specific to your program and catalog year, review your key academic planning resources, including your degree evaluation in my.SDSU, the Degree Roadmaps, and the University Catalog.
To stay on track for graduation, students are encouraged to meet with an academic advisor in the Center for Student Success at least once per semester. The Center is located in Lamden Hall 419 and can be reached at [email protected].
Marketing Career Pathways
Build Your Marketing Degree Around Your Career Goals
Marketing is one of the most versatile business disciplines, opening doors to careers in technology, healthcare, consumer products, sports, entertainment, nonprofits, consulting, financial services, and entrepreneurship. Rather than following a one-size-fits-all curriculum, SDSU Marketing students can tailor their upper-division electives to prepare for the career that best matches their interests and strengths.
Each career pathway combines recommended coursework, experiential learning opportunities, and internships that help students develop specialized knowledge while maintaining the broad business foundation employers value.
Learn Beyond the Classroom
No matter which pathway you choose, we encourage you to complement your coursework with:
- Marketing internships
- Micro-internships and consulting projects
- American Marketing Association (AMA) at SDSU
- Fowler Sales Competition
- Case competitions
- Faculty research opportunities
- Study abroad
- Industry certifications (Google Analytics, HubSpot, Salesforce, Hootsuite, Tableau, and others)
Graduates who combine coursework with real-world experience develop the technical skills, strategic thinking, and professional confidence sought by today's employers.
Get In Touch
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Take the Next Step
Ready to jumpstart your career? Apply now! Or, if you have any questions about the program, contact us via the Request Info button.
