Marketing
Marketing is the set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
The marketing student studies how products and services are developed, priced, promoted, distributed and sold. The process requires an understanding of buyer and seller behavior within the context of the overall market environment. Added emphasis is given to the important area of global markets with their own special challenges and opportunities. Marketing is an essential part of every business. Not-for-profit organizations also have to market their products/services, and the marketing discipline addresses the special needs of such organizations.
Marketing Curriculum
Complete with a grade of C (2.0) or better:
- ACCTG 201: Financial Accounting
- ACCTG 202: Managerial Accounting
- ECON 101: Principles of Economics (Macro)
- ECON 102: Principles of Economics (Micro)
- FIN 240: Legal Environment of Business
- MIS 180: Principles of Information Systems
- RWS 290: Business Communications (formerly BA 290)
- MATH 120 or MATH 150: Calculus for Business Analysis
- STAT 119 or ECON 201: Elementary Statistics for Business or Statistical Methods
You must have a 2.0 average or better in the courses listed below in order to graduate. Students must also complete 9 units of upper division General Education (Explorations) and a total of 120 units for the degree.
- BA 300: Ethical Decision Making in Business (1-unit)
- BA 310: Foundations of Business in a Global Environment (1-unit)
- BA 323: Fundamentals of Finance
Prereq. Credit or concurrent registration in BA 310 - BA 350: Management & Organizational Behavior
Prereq. Credit or concurrent registration in BA 310 - BA 360: Introduction to Operations & Supply Chain
Prereq. STAT 119 or ECON 201; recommended: MATH 120;
Credit or concurrent registration in BA 310 - BA 370: Marketing
Prereq. Credit or concurrent registration in BA 310
- MIS 301: Statistical Analysis for Business
Prereq. MIS 180; MATH 120; STAT 119 or ECON 201 Minimum grade of C- required for Marketing majors - MKTG 371: Consumer Behavior (4-units)
Prereq. BA 370 with a C - MKTG 470: Marketing Research (4-units) or
MKTG 480: Marketing Analytics (4-units)
Prereq. BA 370 with a C; MIS 301 with a grade of C- or higher
- MKTG 490: Advanced Marketing Analytics (4-units), or
- MKTG 491: Customer Experience Design (4-units), or
- MKTG 492: Advanced Integrated Marketing Communications (4-units), or
- MKTG 493: Sustainable Marketing Consulting (4-units), or
- MKTG 494: Advanced Strategic Marketing (4-units)
Prereq. MKTG 371; MKTG 470 or MKTG 480
Current Students: Requirements may vary based upon catalog year. For year-specific information, please visit:
Marketing Career Pathways
Build Your Marketing Degree Around Your Career Goals
Marketing is one of the most versatile business disciplines, opening doors to careers in technology, healthcare, consumer products, sports, entertainment, nonprofits, consulting, financial services, and entrepreneurship. Rather than following a one-size-fits-all curriculum, SDSU Marketing students can tailor their upper-division electives to prepare for the career that best matches their interests and strengths.
Each career pathway combines recommended coursework, experiential learning opportunities, and internships that help students develop specialized knowledge while maintaining the broad business foundation employers value.
Learn Beyond the Classroom
No matter which pathway you choose, we encourage you to complement your coursework with:
- Marketing internships
- Micro-internships and consulting projects
- American Marketing Association (AMA) at SDSU
- Fowler Sales Competition
- Case competitions
- Faculty research opportunities
- Study abroad
- Industry certifications (Google Analytics, HubSpot, Salesforce, Hootsuite, Tableau, and others)
Graduates who combine coursework with real-world experience develop the technical skills, strategic thinking, and professional confidence sought by today's employers.
Get In Touch
Follow our Social Media @SDSUFowler
Take the Next Step
Ready to jumpstart your career? Apply now! Or, if you have any questions about the program, contact us via the Request Info button.
