Consumer Insights & Marketing Analytics

Turn Data Into Better Business Decisions.

Every successful marketing strategy begins with understanding customers. Organizations rely on marketing analysts to identify trends, evaluate campaign performance, uncover customer insights, and recommend data-driven solutions.

This pathway develops strong analytical, research, and visualization skills that prepare students to solve complex business problems using customer and market data.

Recommended Coursework

• MIS 305 – Business Processes, ERP, and Analytics
• MIS 380 – Data Management Systems
• MKTG 306 – Marketing and Sales Micro-internship or MKTG 402 – Marketing and Sales Internship
• MKTG 381 – Introduction to Business Tools for Data Analysis and Visualization
• MKTG 470 – Marketing Research
• MKTG 476 – Internet/Interactive Marketing
• MKTG 480 – Marketing Analytics
• MKTG 490 - Advanced Marketing Analytics (Capstone)

Career Opportunities

• Marketing Analyst
• Consumer Insights Analyst
• Marketing Research Analyst
• Business Intelligence Analyst
• Digital Analytics Specialist
• Customer Analytics Consultant
• Market Research Consultant