Marketing

Marketing has been defined as “the process of planning and executing the conception, pricing, promotion, and distribution of ideas, good and services, to create exchanges that satisfy individual and organization objectives.”

The marketing major studies how products and services are developed, priced, promoted, distributed and sold. The process requires an understanding of buyer and seller behavior within the context of the overall market environment. Added emphasis is given to the important area of global markets with their own special challenges and opportunities. Marketing is an essential part of every business. Not-for-profit organizations also have to market their products/services, and the marketing discipline addresses the special needs of such organizations.

Lower Division (27 Units)

Complete with a grade of C (2.0) or better:

ACCTG 201: Financial Accounting
ACCTG 202: Managerial Accounting
ECON 101: Principles of Economics (Macro)
ECON 102: Principles of Economics (Micro)
FIN 240: Legal Environment of Business
MIS 180: Principles of Information Systems
RWS 290: Business Communications (formerly BA 290)
MATH 120 or MATH 150: Calculus for Business Analysis
STAT 119 or ECON 201: Elementary Statistics for Business or Statistical Methods

You must have a 2.0 average or better in the courses listed below in order to graduate. Students must also complete 9 units of upper division General Education (Explorations) and a total of 120 units for the degree.

Business Core (17 Units)

BA 300: Ethical Decision Making in Business (1-unit)
BA 310: Foundations of Business in a Global Environment (1-unit)
BA 323: Fundamentals of Finance
Prereq. Credit or concurrent registration in BA 310
BA 350: Management & Organizational Behavior
Prereq. Credit or concurrent registration in BA 310
BA 360: Introduction to Operations & Supply Chain
Prereq. STAT 119 or ECON 201; recommended: MATH 120;
Credit or concurrent registration in BA 310
BA 370: Marketing
Prereq. Credit or concurrent registration in BA 310
BA 404: Small Business Consulting OR
BA 405: International Business Strategy & Integration
Prereq. BA 300, 310, 323, 350, 370; BA 360 or MIS 301

Marketing Major (11 Units)

MIS 301: Statistical Analysis for Business
Prereq. MIS 180; MATH 120; STAT 119 or ECON 201 Minimum grade of C- required for Marketing majors
MKTG 371: Consumer Behavior (4-units)
Prereq. BA 370 with a C
MKTG 470: Marketing Research (4-units)
Prereq. BA 370 with a C; MIS 301 with a grade of C- or higher

Specialization-specific upper division requirements:

General Marketing/No Specialization (19 Units)

Required

MKTG 479: Strategic Marketing Management (4-units)
Prereq. MKTG 371 and either 470 or 480, with a 2.0 average in both courses

15 units selected from the following:

MKTG 372: Retail Marketing Methods (4-units)
Prereq. BA 370 with a C
MKTG 373: Integrated Marketing Communications (4-units)
Prereq. BA 370 with a C
MKTG 376: Global Marketing Strategy (4-units)
Prereq. BA 370 with a C
MKTG 377: Selling Strategy & Practice (4-units)
Prereq. BA 370 with a C
MKTG 380: Direct Marketing Methods (4-units)
Prereq. BA 370 with a C
MKTG 472: Advanced Integrated Marketing Communications (4-units)
Prereq. MKTG 373 with a C; MKTG 371, 470 with a C or a 2.0 average in both
MKTG 473: Sales Management (4-units)
Prereq. BA 370 with a C
MKTG 474: Business Marketing (4-units)
Prereq. BA 370 with a C
MKTG 476: Internet/Interactive Marketing (4-units)
Prereq. BA 370 with a C
MKTG 480: Marketing Analytics (4-units)
Prereq. BA 370 with a C; MIS 301 with a C-; CMKTG 473: Sales Management (4-units)
MKTG 498: Investigation and Report
Prereq. Senior standing and consent of instructor
MKTG 499: Special Study
Prereq. Consent of instructor

Specialization in Integrated Marketing Communications (19 Units)

Marketing Specialization in Integrated Marketing Communications (IMC): includes courses from the School of Communications and prepares for careers in advertising and promotion, as account executives, media directors and production managers.

Required:

MKTG 373: Integrated Marketing Communications (4-units)
Prereq. BA 370 with a C
MKTG 472: Advanced Integrated Marketing Communications (4-units)
Prereq. MKTG 373 with a C; MKTG 371 and MKTG 470 with minimum grade of C or an of 2.0 in both courses

11 units selected from the following:

JMS 408: Principles of Media Studies
Prereq. Upper Division Standing
JMS 440: Management of Media Organizations
Prereq. Upper Division Standing
JMS 460: Principles of Advertising
Prereq. Upper Division Standing
JMS 480: Principles of Public Relations
Prereq. Upper Division Standing
JMS 560: Advertising Research
Prereq. Upper Division Standing; (JMS 310W waived), JMS 460, 462 with a C or better in each course
JMS 562: Advertising Creative
Prereq. Upper Division Standing; (JMS 310W waived), JMS 460, 462 with a C or better in each course
JMS 565: Advertising Campaigns
Prereq. Upper Division Standing; MKTG 470; Other prerequisites waived
JMS 566: Advertising Strategy and Digital Analytics
Prereq. Upper Division Standing; Other prerequisites waived
JMS 574: International Advertising
Prereq. Upper Division Standing; Prerequisites waived
MKTG 380: Direct Marketing Methods (4-units)
Prereq. BA 370 with a C
MKTG 476: Internet/Interactive Marketing (4-units)
Prereq. BA 370 with a C
MKTG 480: Marketing Analytics (4-units)
Prereq. BA 370 with a C; MIS 301 with a C-; CPSY 340: Social Psychology PSY 101; Completed GE Area Foundations II.B
PSY 340: Social Psychology
Prereq. PSY 101
PSY 380: Cognitive Psychology
Prereq. PSY 101; PSY 211 recommended

Specialization in Professional Selling and Sales Management (19 Units)

Marketing Specialization in Professional Selling and Sales Management (PSSM): prepares for careers in sales (which is the most common source of employment for recent marketing graduates), market research, product specialization, physical distribution, and purchasing.

Required:

MKTG 377: Selling Strategy & Practices (4-units)
BA 370 with a C
MKTG 473: Sales Management (4-units)
BA 370 with a C
MKTG 479: Strategic Marketing Management (4-units)
MKTG 371 and 470 with a minimum grade of C (2.0) or an average of 2.0 in both courses

7 units selected from the following:

MKTG 372: Retail Marketing Methods (4-units)
Prereq. BA 370 with a C
MKTG 376: Global Marketing Strategy (4-units)
Prereq. BA 370 with a C
MKTG 474: Business Marketing (4-units)
Prereq. BA 370 with a C
MKTG 480: Marketing Analytics (4-units)
Prereq. BA 370 with a C; MIS 301 with a C-; CMKTG 473: Sales Management (4-units)
MKTG 498: Investigation and Report
Prereq. Senior standing and consent of instructor
MKTG 499: Special Study
Prereq. Consent of instructor