Global Business Development (MSGBD)

• BA 640: Financial Reporting and Analysis
• BA 642: Statistics
• BA 645: Marketing
• BA 674: Financial Management
• BA 673: Organizational Behavior

• BA 672: Managerial Marketing
  Identification, understanding, and resolution of marketing issues in organizations. Theoretical and quantitative tools within a decision-making framework to inform organizational strategic directions.
• BA 676: Strategic Thinking
  Environmental, industry, and organization analysis; strategy formulation and implementation. Long-term multifunctional environmental and organizational managerial issues from the viewpoints of top managers.

• MGT 710: Seminar in World Business Environment
  Nature, dimensions and motives of international business. Impact of environmental factors. Nature of multinational corporation, importance of national and multilateral controls and policies for international business management. The class entails a consulting assignment with a U.S.-based company.

• FIN 654: Seminar in International Business Finance
  International financial instruments, markets, and institutions; international trade and capital flows; foreign exchange risks and their management; direct and portfolio investment; implications for conduct of global business.

• MGT 748: International Entrepreneurship & Business Development
  Challenges and issues confronting entrepreneurs seeking to develop international business opportunities. Concepts, theory, and techniques of international entrepreneurship. Drivers of entrepreneurship and assessment of entrepreneurial conditions around the world. The class entails a consulting assignment with an international company or startup.
• MKTG 763: Seminar in Sales Management
  Sales management and personal selling decisions and strategies in business organizations.
• MKTG 767: Sales and Marketing Analytics
  Communicating, reporting, and visualizing analytics to inform decision making. Descriptive, predictive, prescriptive modeling of data to address sales and marketing problems. Utilizing market intelligence and consumer response data to inform development.
• MKTG 769: Seminar in International Marketing
  The impact of cultural, social, political, economic, and other environmental variables on international marketing systems and the decision-making process of multinational marketing operations.

Students can select their electives from the following options. These elective courses are typically taken in the second semester (spring) alongside other mandatory subjects.

• MIS 753: Global Supply Chain Management
  Advanced concepts, method, and implementation of global supply chain strategies and management; global sourcing and supplier development; global logistic network and management; information technology and e-business for supply chain; supply chain design and optimization; performance metrics and measurements.
• MIS 697: Project Planning and Development
   Project initiation, planning and organization, time management, cost estimation, monitoring and controlling, quality, and risk management. Students learn to create a project plan using project tools and technology. The managerial aspects of a project are discussed through case studies.
• FIN 659: Decision Making in the World Economy
  Application of macroeconomic theory to business decision making, study of economic environment and government macroeconomic policy from a business viewpoint.
• MKTG 768: Seminar in Internet Marketing and e-Business
  Theory and application of marketing utilizing the Internet and associated issues of electronic commerce.
• MKTG 772: Strategic Brand Management
  Planning, managing, and evaluating brand strategies. Theories, models, concepts, and techniques used to build, measure, and manage brand equity. Marketing decisions faced by an organization in managing brands for long-term profitability.
• MGT 724: Entrepreneurship
  Examination of the entrepreneurial approach; concepts, theory and techniques of managerial innovation and implementation; analysis of entrepreneurial skills.
• MGT 744: Seminar in Managing the Growing Firm
  Problems and issues confronting entrepreneurs beyond start-up of a new venture. Focus on issues from both entrepreneur and investor perspectives.
• JMS 574: International Advertising
  Comparative cultural, economic, legal, political, and social conditions relevant to international advertising.

• BA 794: International Business Development Practicum
  

  The MSGBD program capstone. A summer-long consulting assignment with a client company from another country. Students collaborate with the executives to understand the company's operations, products, and strategy on-site. After scoping the project, students work on gathering data to provide recommendations on business development in a given market, drawing on the knowledge they obtained in the program. The project focuses on enhancing cross-cultural competencies, fostering an entrepreneurial mindset, and requires extensive data collection and analysis, culminating in a professional presentation

MSGBD students have access to a variety of job opportunities across different industries. Roles range from executives and associates within sales, marketing, and business development, to consultants, analysts, and managerial positions.

Eligibility criteria typically encompass a combination of factors such as GPA, work experience, and academic coursework. On average, a GPA of 3.0 or above is preferred. Both business and non-business undergrad majors are considered eligible for the program.

The MSGBD program hosts its own graduation, for MSGBD students only, independent from the university ceremony. MSGBD cohort graduates in August.

No, students are expected to cover their plane ticket and in-country expenses for about five days. In the past, project clients offset some of the expenses for the participating students; however, this cannot be guaranteed for each project. Please reach out to the Program Advisor, Dr. Martina Musteen for details.