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Case Competition Challenges Students to Find Business Solutions for Underdeveloped Market

IB Case Competition

Judges participating in the 2019 International Business Case Competition at San Diego State University

The 2019 International Business Case Competition hosted by the department of international business at San Diego State University challenged students from 12 North American universities to present their solutions to a real-world business issue facing a local company.

Teams of four undergraduate students from each university were tasked with presenting a viable strategy for how San Diego-based maxiaNET could profitably market a line of disposable diapers in Venezuela while providing a social service to a market facing economic and political unrest.

Now in its third year, the annual competition kicked off on Thursday, October 17 when each student team received the case, and concluded on Saturday, October 19 when each team presented their strategy to a panel of judges.

IB Case Competition

From left: maxiNET CEO Eric Gomez, Isaac Torres, Daniel Kelly, Katrina Hizon, Elaina Davis and John Putman (chair of SDSU international business department)

 

 

 

This year’s winners of the 2019 International Business Case Competition are:

  1. Texas Christian University, Neely Business School
  2. Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM), Campus Aguascalientes
  3. University of San Diego
  4. San Diego State University, Fowler College of Business

The students participating from the Fowler College of Business were Elaina Davis (management information systems), Daniel Kelly (management), Katrina Hizon (international business) and Issac Torres (finance). The case was developed and co-written by SDSU management professor, Dr. John Francis.