Marketing
Department

Marketing Department

  SSE-3428 |    619-594-5323  |   [email protected]
  Monday – Friday:   8am – 4:30pm


Marketing is an essential part of every business and our everyday lives.

If we participate in a job interview, post a review on social media or sell something online, we rely on our marketing skills. Students pursuing marketing careers learn to create and measure marketing messages to understand how products and services are developed, priced, promoted, distributed and sold. With specializations in integrated marketing communications and professional selling and sales management, our curriculum addresses the educational requirements desired by companies seeking skilled employees that can “hit the ground” running once they are hired.

Executive Committee Members

Irena Boostani

Vice President, PR

LEWIS Global Communications

Steven Center

VP, Environmental Business Development

American Honda Motor Co.

Greg Chew

Director

E. & J. Gallo Winery

Ramsay Crooks

Co-Founder & CEO

CXperts Inc

John Faris

President

Red Door Interactive

Rob Giglio

Chief Marketing Officer

DocuSign

Steve Goble

EVP and Chief Brand Officer

Annex Brands, Inc.

Lance Hoffman

Adjunct Professor - Marketing and Entrepreneurship

SDSU

Rick Howe

Retired - former Corporate Communications Executive

BioMed Realty

Joe Martin

Channel Vice President

Adidas

Marc Martin

CEO

Smallbatch Pets LLC

Steven Osinski

Founder & CEO

3Hr Learning, LLC

Chase Qualls

Western Region Sales Manager

3M Company

Steven Shyne

Co-Founder & COO

CXperts Inc

 

 

Who Hires Fowler Graduates?

Adobe

Apple

ESPN

The Walt Disney Studios

Who Hires Our Graduates?

 

Research & Engagement

 

Marketing Department Faculty Directory

Heather Honea

Heather Honea, Ph.D.

Chair/Associate Professor

Marketing Department

SSE-3128

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Interests

Marketing (Digital)  Marketing (New Media)  Business (Sustainable) 
Andrew Baker

Andrew Baker, Ph.D.

Associate Professor

Marketing Department,Sports MBA Program

SSE-3131

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Interests

Marketing (New Media)  Product (Branding)  Marketing (Research) 
Joe Belch

George (Joe) E. Belch, Ph.D.

Senior Associate Dean, Online Degree Completion (BSBA) Director, Professor

Marketing Department,Online Degree Completion (BSBA),Sports MBA Program

SSE-3130

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Interests

Sports (Marketing)  Marketing (Integrated Communications)  Marketing  Consumer Behavior 
Iana Castro

Iana A. Castro, Ph.D.

Associate Professor

Marketing Department

SSE-3120

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Interests

Marketing (Retail Methods)  Marketing (Strategy)  Marketing (Research)  Consumer Behavior 
Headshot of Gayle Ceresino-Belch

Gayle Ceresino-Belch

Lecturer

Marketing Department

Interests

Marketing (Strategy) 
Sunaina Chugani Marquez

Sunaina Chugani Marquez, Ph.D.

Assistant Professor

Marketing Department

SSE-3139

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Interests

Consumer Behavior 
Thomas Clark headshot

Thomas Clark

Lecturer

Marketing Department

EBA-337D

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Interests

Sales Strategy 
Miro Copic

Miro Copic

Lecturer

Marketing Department

EBA-337D

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Interests

Marketing (International)  Social Networking  Business (Latin America)  Business (Japan)  Product (Branding)  Business (Media Industry)  Consumer Behavior  Marketing 
Erlinde Cornelis

Erlinde Cornelis, Ph.D.

Associate Professor

Marketing Department,Sports MBA Program

SSE-3137

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Interests

Crowdfunding  Sports & Society  Renewable Energy  Innovations  Marketing Research  Sustainable Marketing  Persuasion  Ambivalence  Consumer Wellbeing  Sustainable Consumption  Sustainable Business 
Claudiu Dimofte

Claudiu Dimofte, Ph.D.

Professor

Marketing Department

SSE-3106

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Interests

Marketing (Research)  Product (Branding)  Consumer Behavior 
Kristine Ehrich

Kristine Ehrich

Lecturer

Marketing Department

EBA-3122

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Interests

Marketing (Ethics)  Marketing (Food)  Consumer Behavior 
Steven Gaffen

Steven Gaffen

Lecturer

Marketing Department

EBA-337D

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Interests

Business (Media Industry)  Marketing (Advertising) 
Gabriel Gonzalez

Gabriel Gonzalez, Ph.D.

Associate Professor

Marketing Department

SSE-3126

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Interests

Marketing (Sales)  Education (Sales)  Sales (Strategy) 
Isa Grimes headshot

Isa Grimes

Lecturer

Marketing Department

EBA-337D

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Interests

Internet Marketing 
Sarah Hershberger Headshot

Sarah Hershberger

Marketing Department Assistant

Marketing Department

Lance Hoffman

Lance Hoffman

Lecturer

Marketing Department

EBA-337D

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Interests

Sales Strategy  Marketing (Direct) 
Mickey Belch

Michael (Mickey) A. Kartalija (Belch), Ph.D.

Professor

Marketing Department

SSE-3122

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Interests

Communications  Consumer Behavior  Marketing (Advertising)  Marketing (Integrated Communications) 
Scott Manning

Scott Manning, M.B.A.

Lecturer

Marketing Department

EBA-337D

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Interests

Marketing (Strategy) 
Lios Olson

Lois Bitner Olson, Ph.D.

Lecturer

Marketing Department,Online Degree Completion (BSBA)

SSE-3105

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Interests

Business (Asia)  Product (Consumer)  Marketing (Gen Y)  Business (China) 
Steven Osinski

Steven F Osinski

Lecturer

Marketing Department

EBA-337D

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Interests

Publications  Marketing (Direct)  Entrepreneurship  Marketing (Advertising)  Education (Sales) 
Paula Peter

Paula C. Peter, Ph.D.

Professor

Marketing Department

SSE-3135

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Interests

Consumer Research (Transformative)  Marketing (Food)  Marketing (Advertising)  Consumer Behavior  Extended Realities (AR/VR)  Marketing (Education)  Marketing (Cause-Related)  Creativity and Innovation  Marketing (Integrated Communications)  Marketing (Research)  Marketing (Social)  Design (Thinking) 
Michael Pettiette Headshot

Michael Pettiette

Lecturer

Marketing Department

Interests

Marketing (International)  Marketing (Strategy) 
Morgan Poor

Morgan Poor, Ph.D.

Associate Professor

Marketing Department

SSE-3122

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Interests

Marketing (Framing Effects)  Marketing (Sensory) 
Massoud Saghafi

Massoud M. Saghafi, Ph.D.

Professor

Marketing Department

SSE-3133

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Interests

Pricing Strategy  Business (China)  Marketing (International)  International Business 
Stephanie Smith headshot

Stephanie Smith

Administrative Support Coordinator

Finance Department,Management Department,Marketing Department

Nita Umashankar, Ph.D.

Nita Umashankar, Ph.D.

Assistant Professor

Marketing Department

SSE-3104

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Interests

Marketing (Services)  Marketing (Strategy)  Business (Mergers & Acquisitions) 
Alex Yao Headshot

Yao (Alex) Yao, Ph.D.

Assistant Professor

Marketing Department

SSE-3110

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Interests

Marketing Research  Luxury Goods  Marketing (Analytics)