Marketing
Department

Marketing Department

  SSE-3428 |    619-594-5323  |   [email protected]
  Monday – Friday:   8am – 4:30pm


Marketing is an essential part of every business and our everyday lives.

If we participate in a job interview, post a review on social media or sell something online, we rely on our marketing skills. Students pursuing marketing careers learn to create and measure marketing messages to understand how products and services are developed, priced, promoted, distributed and sold. With specializations in integrated marketing communications and professional selling and sales management, our curriculum addresses the educational requirements desired by companies seeking skilled employees that can “hit the ground” running once they are hired.

 

Who Hires Fowler Graduates?

Adobe

Apple

ESPN

The Walt Disney Studios

Who Hires Our Graduates?

 

Research & Engagement

 

Marketing Department Faculty Directory

Heather Honea

Heather Honea, Ph.D.

Chair/Associate Professor

Marketing Department

SSE-3128

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Interests

Business (Sustainable)  Marketing (New Media)  Marketing (Digital) 
Andrew Baker

Andrew Baker, Ph.D.

Associate Professor

Marketing Department,Sports MBA Program

Joe Belch

George (Joe) E. Belch, Ph.D.

Senior Associate Dean, Online Degree Completion (BSBA) Director, Professor

Marketing Department,Online Degree Completion (BSBA),Sports MBA Program

SSE-3130

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Interests

Marketing  Marketing (Integrated Communications)  Sports (Marketing)  Consumer Behavior 
Iana Castro

Iana A. Castro, Ph.D.

Associate Professor

Marketing Department

SSE-3120

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Interests

Consumer Behavior  Marketing (Retail Methods)  Marketing (Research)  Marketing (Strategy) 
Headshot of Gayle Ceresino-Belch

Gayle Ceresino-Belch

Lecturer

Marketing Department

Interests

Marketing (Strategy) 
Sunaina Chugani Marquez

Sunaina Chugani Marquez, Ph.D.

Assistant Professor

Marketing Department

Thomas Clark headshot

Thomas Clark

Lecturer

Marketing Department

Miro Copic

Miro Copic

Lecturer

Marketing Department

EBA-337D

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Interests

Marketing  Business (Media Industry)  Consumer Behavior  Business (Japan)  Business (Latin America)  Social Networking  Product (Branding)  Marketing (International) 
Erlinde Cornelis

Erlinde Cornelis, Ph.D.

Associate Professor

Marketing Department,Sports MBA Program

SSE-3137

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Interests

Do-It-Yourself Consumerism  Marketing (Health)  Marketing (Non-profit)  Communications (Health)  Marketing (Advertising)  Environmental Issues (Social Activism)  Marketing (Food)  Marketing (Integrated Communications)  Consumer Behavior  Product (Vegetarian Consumer)  Product (Consumer)  Marketing (Social)  Business (Sustainable)  Marketing (Research) 
Claudiu Dimofte

Claudiu Dimofte, Ph.D.

Professor

Marketing Department

Kristine Ehrich

Kristine Ehrich

Lecturer

Marketing Department

EBA-3122

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Interests

Consumer Behavior  Marketing (Food)  Marketing (Ethics) 
Steven Gaffen

Steven Gaffen

Lecturer

Marketing Department

EBA-337D

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Interests

Marketing (Advertising)  Business (Media Industry) 
Gabriel Gonzalez

Gabriel Gonzalez, Ph.D.

Associate Professor

Marketing Department

Isa Grimes headshot

Isa Grimes

Lecturer

Marketing Department

Sarah Hershberger Headshot

Sarah Hershberger

Marketing Department Assistant

Marketing Department

Lance Hoffman

Lance Hoffman

Lecturer

Marketing Department

Mickey Belch

Michael (Mickey) A. Kartalija (Belch), Ph.D.

Professor

Marketing Department

SSE-3122

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Interests

Communications  Marketing (Advertising)  Consumer Behavior  Marketing (Integrated Communications) 
Scott Manning

Scott Manning, M.B.A.

Lecturer

Marketing Department

Lios Olson

Lois Bitner Olson, Ph.D.

Lecturer

Marketing Department,Online Degree Completion (BSBA)

SSE-3105

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Interests

Business (Asia)  Marketing (Gen Y)  Product (Consumer)  Business (China) 
Steven Osinski

Steven F Osinski

Lecturer

Marketing Department

EBA-337D

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Interests

Entrepreneurship  Marketing (Advertising)  Marketing (Direct)  Publications  Education (Sales) 
Paula Peter

Paula C. Peter, Ph.D.

Professor

Marketing Department

SSE-3135

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Interests

Marketing (Social)  Consumer Behavior  Marketing (Research)  Marketing (Cause-Related)  Marketing (Integrated Communications)  Marketing (Advertising) 
Michael Pettiette Headshot

Michael Pettiette

Lecturer

Marketing Department

Interests

Marketing (Strategy)  Marketing (International) 
Morgan Poor

Morgan Poor, Ph.D.

Associate Professor

Marketing Department

SSE-3122

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Interests

Marketing (Framing Effects)  Marketing (Sensory) 
Massoud Saghafi

Massoud M. Saghafi, Ph.D.

Professor

Marketing Department

SSE-3133

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Interests

Pricing Strategy  Marketing (International)  Business (China) 
Nita Umashankar, Ph.D.

Nita Umashankar, Ph.D.

Assistant Professor

Marketing Department

SSE-3104

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Interests

Marketing (Services)  Marketing (Strategy)  Business (Mergers & Acquisitions) 
Alex Yao Headshot

Yao (Alex) Yao, Ph.D.

Assistant Professor

Marketing Department