Marketing Department

Marketing is an essential part of every business and our everyday lives.

If we participate in a job interview, post a review on social media or sell something online, we rely on our marketing skills. Students pursuing marketing careers learn to create and measure marketing messages to understand how products and services are developed, priced, promoted, distributed and sold. With specializations in integrated marketing communications and professional selling and sales management, our curriculum addresses the educational requirements desired by companies seeking skilled employees that can “hit the ground” running once they are hired. Students majoring in Marketing may pursue various career objectives supported by pathways. These pathways include Brand Management, Customer Experience Management, Integrated Marketing Communications, Marketing Analytics and Intelligence, Professional Selling and Sales Leadership, Strategic Marketing Management, Sustainable Marketing Management.