Yao (Alex) Yao
Associate Professor
Marketing Department
Fowler College of Business
Academic Affairs
SDSU
Primary Email: [email protected]
Phone/Fax
Primary Phone: 619-594-0713
Building/Location
Student Services East - 3133
Mail Code: 8239
Bio
Dr. Yao joined San Diego State University in 2019 and was promoted to Associate Professor with tenure in 2024. He is an award-winning educator, recognized with the Fowler College Teaching Excellence Award and nominated multiple times as Most Influential Faculty at SDSU.
Dr. Yao earned his Ph.D. from the Marshall School of Business at the University of Southern California, where he received the USC Excellence in Teaching Award in Marketing. His research focuses on quantitative marketing, artificial intelligence, and business analytics, developing rigorous, data-driven insights that inform managerial decision-making.
His work has been published in leading academic journals, including the Journal of Marketing and the International Journal of Research in Marketing, among other leading outlets. He currently serves as an Associate Editor at the Journal of Business Research.
Dr. Yao is committed to mentoring student research and engaging academic and industry audiences through research and collaboration on topics related to digital marketing, consumer wellbeing, and real estate markets.