Paula Peter
Interim Associate Dean for Research and Strategic Initiatives, Professor
Marketing Department
Fowler College of Business
Academic Affairs
SDSU
Primary Email: [email protected]
Phone/Fax
Primary Phone: 619-594-8295
Building/Location
Student Services East - 3135
Mail Code: 8239
Bio
Dr. Paula C. Peter joined San Diego State University in 2007 and currently serves as Interim Associate Dean for Research and Strategic Initiatives in the Fowler College of Business. She is a tenured Full Professor of Marketing with extensive experience in research, teaching, academic leadership, and shared governance.
Dr. Peter has held leadership roles across the college, university, and California State University (CSU) system, including Chair of the University Senate Faculty Affairs Committee and Interim CSU Senator. She also initiated and led the Fowler College of Business AI Task Force, helping shape the college’s strategic approach to emerging technologies.
Her expertise spans customer experience (CX) design, consumer behavior, and emerging technologies. Her research focuses on emotional decision-making and the impact of new technologies and AI on consumers and society, with publications in leading marketing and business journals.
An award-winning educator, Dr. Peter has received the Fowler College of Business Teaching Award and the prestigious SDSU Alumni Association Award for Outstanding Faculty Contributions to the University.
Dr. Peter earned her Ph.D. and M.Sc. from Virginia Polytechnic Institute and State University and her bachelor’s degree from the University of Lugano, Switzerland.