LaDawn Catchings

LaDawn Catchings is a lecturer in San Diego State University's Fowler College of Business, where she teaches Internet Marketing (MKTG 476). The course covers SEO and SEM, social media, content and email marketing, UX/UI fundamentals, marketing automation, web analytics, and generative AI tools for marketing.

 

She brings 15 years of marketing experience to the classroom, with a focus on digital strategy and go-to-market execution. Catchings is a regional digital marketing manager at General Motors, supporting Chevrolet dealer networks across the Western Region. Her work carries Fortune 20 scope and budget ownership across digital strategy, paid acquisition, dealer performance, and cross-functional training, and she has led national marketing campaigns for OEMs across a range of products. Catchings is committed to mentorship and to developing young professionals and students.