The Center for Integrated Marketing Communications (IMC) and Sales

The IMC and Sales Center at SDSU provides a platform for academics and industry to collaborate to advance SDSU student professional readiness and thought leadership. The center operates at the intersection of academia and industry, driving research, education, and advocacy initiatives to foster a more equitable and representative landscape. The center encourages initiatives that benefit our students at SDSU as well as organizations and companies in the region and beyond.

Sales and Marketing Undergraduate Research Program

Despite dynamic shifts towards digitization in the business landscape, the role of sales force management in orchestrating effective sales strategies remains paramount to organizations. Moreover, digital marketing strategies are key to bolstering firm sales performance in driving revenue growth for businesses. The Sales and Marketing Undergraduate Research Program seeks to investigate the synergistic relationship between digital marketing initiatives and sales force management practices in driving revenue growth for businesses.

This program offers a unique opportunity to delve into the complex dynamics of sales performance optimization in the digital age. By fostering collaboration between academia and industry stakeholders, the study aims to train students to generate valuable insights that can inform sales and marketing decision-making and drive revenue growth for businesses. The research skills students develop better prepare them to pursue graduate school or careers focused on marketing research.

Click here to learn more about the Sales and Marketing Undergraduate Research Program or to apply.