Michael Belch teaches Integrated Marketing Communications at San Diego State University, where he has received numerous Outstanding Professor awards. He has also taught in France, Spain, China, Argentina, Chile, Colombia, Slovenia, and the Netherlands. Dr. Belch has co-authored numerous articles in academic journals on advertising, consumer behavior, and international marketing. Additionally, he co-authored with his brother Dr. George Belch, the number one IMC textbook, Advertising and Promotion: An Integrated Marketing Communications Perspective.Read More
Dr. Belch’s previous employment includes: Marketing Representative of General Foods Corporation, consultant to a number of Fortune 500 companies including McDonalds, Whirlpool Corporation, Senco Products, GTI Corporation, IVAC, and May Companies, as well as advertising agencies including Phillips-Ramsey and Dailey & Associates.
Professor Belch received his Ph.D. from the University of Pittsburgh.
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