Headshot of Michael Kartalija

Michael (Mickey) A. Kartalija (Belch), Ph.D.


Marketing Department


Michael Belch teaches Integrated Marketing Communications at San Diego State University, where he has received numerous Outstanding Professor awards. He has also taught in France, Spain, China, Argentina, Chile, Colombia, Slovenia, and the Netherlands. Dr. Belch has co-authored numerous articles in academic journals on advertising, consumer behavior, and international marketing. Additionally, he co-authored with his brother Dr. George Belch, the number one IMC textbook, Advertising and Promotion: An Integrated Marketing Communications Perspective.

Interests: Consumer Behavior  Marketing (Advertising)  Marketing (Integrated Communications)  Communications 

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