Entrepreneurship and Leadership
Fowler College Events
Join us for SDSU’s 4th Annual WOMEN IN ENTREPRENEURSHIP & LEADERSHIP Forum on February 27, 2020
LEARN, NETWORK & BE INSPIRED
TENTATIVE EVENT SCHEDULE
- 10 AM - 12 PM - Morning Speakers / Panel
- 12 PM – 2 PM - Workshops
- 2 PM - 4 PM - Afternoon Speakers / Panel
- 4 PM - Post-Event Networking
Past WiEL Events
2019 Guest Speakers
WELCOME & HOST
Dr. Adela de la Torre
San Diego State University
Dr. Adela de la Torre was recently appointed by the California State University Board of Trustees as the new president of San Diego State University. Joining the campus in June 2018, Dr. de la Torre is the ninth permanent president of SDSU and the first woman to serve in that role. She brings with her 30 years of service in leadership roles within institutions of higher education, including the California State University system, the University of Arizona and the University of California, Davis.
Prior to her appointment as President, she served as the vice chancellor for Student Affairs and Campus Diversity at UC Davis. Dr. de la Torre’s research focuses on aspects of Latino community health – an area in which SDSU is a national leader.
Dr. de la Torre served as Director for the UC-Davis Center for Transnational Health for fourteen years, as chair of the UC Davis Chicana/Chicano Studies Department, as director of the Hispanic Center of Excellence in the College of Medicine at the University of Arizona, and as director of the Mexican American Studies and Research Center at the University of Arizona. Dr. de la Torre was a professor at California State University, Long Beach, and at the University of Arizona before joining UC Davis in 2002, where she became the first Latina to receive the rank of Distinguished Professor.
Dr. de la Torre's grandparents immigrated to the Central Valley from Mexico. She grew up in the Bay Area, where her grandmother and mother taught her important cultural traditions – the importance of family, the value of hard work and the power of education. Her mother went to Modesto Community College and UC Berkeley and was a public school teacher for 40 years.
Dr. de la Torre earned her bachelor’s degree in the political economy of natural resources from UC Berkeley. Her master’s degree and Ph.D. in agricultural and resource economics are also from UC Berkeley.
VP, Digital Marketing
The CW Television Network
Digital Marketing professional Amy Shelby has been working in the Digital Marketing and TV industry for over 20 years, creating cutting edge campaigns for a variety of series and projects. In her current role as Vice President, Digital Marketing for The CW, she is responsible for creating compelling ways to encourage fans to stream free, full episodes on the CW App. Shelby has created the digital marketing launch plans for DC series The Flash, Arrow, Legends of Tomorrow and Supergirl, and most recently for the wildly popular Riverdale, among dozens of other series. Recently, Riverdale was listed as the fastest growing TV series on Instagram.
Shelby has oversight of content planning and development, social media marketing, email marketing, media elements, branded entertainment and more. During her 10+ years with The CW — beginning after Gossip Girl and just before The Vampire Diaries —she has grown the social media footprint to over 25 million followers, created innovative new ways to message to fans, led the expansion of The CW streaming app into the OTT space, among many other accomplishments.
At Sony Pictures Digital she developed marketing programs for Wheel of Fortune, Jeopardy!, The Young & The Restless, Days of Our Lives, and a variety of others. She helped develop the popular Wheel Watchers Club loyalty program, and the Jeopardy! online contestant test, both of which are going strong today.
Shelby earned her BA in Communication, specializing in New Media Studies from San Diego State University.
Kim Perell is an award-winning entrepreneur, bestselling author, angel investor, and technology CEO.
Laid off from her dream job out of college, Kim started her first company from her kitchen table, going from broke to a multi-millionaire by the time she was 30, and selling her last company for $235 million in 2014.
Passionate about supporting others to achieve success in life, Kim is an angel investor in over 70 startups, 14 of which have successfully been acquired.
Kim attributes her success to her ability to execute, which inspired her to write her bestselling book, The Execution Factor, The One Skill that Drives Success. All of the book proceeds go to supporting aspiring entrepreneurs through The Execution Factor Fund, an early stage investment fund.
You can learn more about Kim at KimPerell.com or follow her on social media @KimPerell.
Sponsor & Host
SDSU Fowler Lecturer & CEO,
3 Hour Learning
Steven Osinski currently teaches business courses at SDSU in Direct Marketing and Sales. In addition, during this “second career,” he has also served as the Chairman of the Lavin Entrepreneurship Center’s Advisory Board and on the College of Business’ Advisory Board.
Osinski is a true entrepreneur. Prior to teaching, he was the founder and CEO of the SMART Group; a national advertising agency that specialized in serving the direct marketing needs of some of the nation’s largest Mobile / Wireless carriers. He started the company with just $3,000 and built it into over $15 Million in annual revenues before being acquired by TMP WORLDWIDE / MONSTER.COM in 1998. He then served as the Vice President of Marketing for their Directional Marketing division overseeing a half billion dollars in ad revenues for two years.
He is also the founder and CEO of 3 Hour Learning (www.3hrlearning.com). An online digital educational program targeted towards teaching entrepreneurs and business professionals the fundamentals of success in sales.
Osinski’s passion is towards educational philanthropy. Prior to launching SDSU’s WOMEN IN ENTREPRENEURSHIP & LEADERSHIP forum, he and his wife also helped provide initial funding for the PROFESSIONAL SALES & SALES MANAGEMENT program in the Fowler College of Business. They have also provided numerous scholarships to SDSU students.
He attended the University of Miami where he earned a BA in Mass Communications and an MBA in Marketing. He did manage to flunk out of law school, but let’s not talk about that.
Retired Chief of Police,
San Diego Police Department
Shelley Zimmerman joined National University in January of 2019 as a Chancellor appointed professor focusing on public safety and leadership.
Prior to this appointment Chief Shelley Zimmerman was hired by the San Diego Police Department in October of 1982. She was promoted to Chief of Police on March 4, 2014 and retired on March 2, 2018 after an illustrious thirty-five-year career. She was born in Cleveland, Ohio and is a graduate of The Ohio State University, with a degree in Criminal Justice. She is also a graduate of the FBI National Academy, FBINA #241.
During Chief Zimmerman’s career she worked many of the San Diego Police Department's patrol commands. Shelley also has extensive investigative experience. Some of Chief Zimmerman's assignments have included Vice, Narcotics, Internal Affairs, Multi-Cultural Community Relations, the Mayor's Executive Protection Detail, and the Narcotics Task Force.
Chief Zimmerman assisted in the security planning for several large events in San Diego such as the Super Bowl, Republican National Convention, Comic Con, MLB All-Star game, major conferences, protests and the 4th of July Independence Day holiday at the beach, where more than one million people come to enjoy each year.
Chief Zimmerman believes in community policing and that public safety is a shared responsibility with everyone playing a crucial role in keeping San Diego safe. Chief Zimmerman instituted new policies and deployed new equipment such as body worn cameras, (the largest city at the time to do so), and gunshot detection sensors.
During Chief Zimmerman’s tenure as Chief (2014-2018) San Diego experienced historic low crime rates, including the lowest homicide rate per capita of any of the largest cities in the country. In 2017, the City of San Diego had the lowest overall crime in the past 49 years and was named the safest large city in America.
Chief Zimmerman received numerous awards and citations throughout her career which included; the San Diego Press Club Headliner of the year award for her undercover work, the San Diego Business Journal's Woman Who Mean Business Exemplary Award for her civic involvement with both the business and residential communities, the San Diego Police Foundation Women in Blue Award for her commitment to making San Diego one of the safest large cities in the United States and the Gold Key Award from the Hotel/Motel Association for her commitment to the Hospitality and Tourism Industry.
Chief Zimmerman is an avid sports fan and often participates in athletic charity fundraisers.
President & CEO,
Zeynep Ilgaz is nothing short of a serial entrepreneur. Since emigrating from Turkey to San Diego with her husband and business partner, Serhat Pala, Zeynep has amassed great success. In 2008, she established Confirm BioSciences, a global leader in quality diagnostic health & wellness testing solutions. Today, the brand maintains authority with a significant presence across the industry spectrum.
Scaling her multi-channel infrastructure is Zeynep’s primary focus. As the Chief Executive Officer, she pioneers the development of proprietary labels for wide-scale retail and corporate distribution. Confirm BioSciences also delivers occupational health solutions through a vast nationwide laboratory network.
Zeynep has received numerous accolades in recognition of her contribution to small business in America. In 2015, Zeynep earned the Women Who Mean Business Award as well as the Most Admired CEO Award by the San Diego Business Journal. Confirm Biosciences was later recognized by the San Diego Business Journal as the #1 Best Place to Work in 2016 and 2017; in 2018, Zeynep led Confirm BioSciences to win an Inc. 5000 award for being one of the Best Workplaces in the country.
When she’s off-the-clock, Zeynep and her family actively contribute to community nonprofit initiatives. More than most, Zeynep understands the importance of social responsibility on a corporate level and beyond. She serves of the board of Interfaith Community Services and San Diego State Lavin Center.
Jennifer Fall Jung
Former CFO and SVP
Old Navy Global and Online Retail
Jennifer Fall Jung is a CFO and Board Member with over 25 years of experience in the consumer goods industry. She has held multiple roles within Gap Inc., including CFO for both Gap and Old Navy, as well as her most recent appointment as Senior Vice President of Finance and Investor relations.
In addition to her CFO duties, Jennifer has also successfully led global expansion for both the Gap and Old Navy Brands, launching Old Navy Mexico in 2015 from the ground up. She has also led multiple technology projects across the company, focused on optimizing inventory levels and profitability while simplifying workstreams.
Jennifer is a strong believer in conservation, and is currently the Executive Vice Chairperson and Finance Committee Chairperson for the Conservation Society of California. Her role with the organization spans from financial governance and oversight to partnership in developing the long-range strategic plan for the organization.
Jennifer graduated from San Diego State University with both a BS in Finance and an MBA in International Business.
Founders First Capital Partner
Fabulous Social Economic Innovator– Micro Underserved Small Business Growth Advocate/Investor – Zebra Company Farmer - Keynote Speaker
Kim Folsom is a high-tech executive and serial entrepreneur who has been founding, leading and growing innovative companies for more than 25 years.
She is currently the founder of LIFT Development Enterprises, Inc. and co-founder and CEO of Founders First Capital Partners, LLC, a small business growth accelerator, FUUUSE.com the first online community for fueling small business expansion and the only women-led, revenue-based venture fund focused on helping underserved, employer-based micro small businesses ($50K to $2M), secure funding and achieve exponential growth. As a social entrepreneur, Ms. Folsom is dedicated to leveraging the power of market forces and sound business practices to address disparities in revenue and job growth among businesses led by underrepresented founders. She has raised more than $30 million in institutional venture financing, created over 500 premium wage jobs and has founded or served as a key executive for multiple successful ventures, including showUhow (acquired by Sellpoints), DriveCam (now Lytx) and Seminarsource. Before devoting her energies to entrepreneurship, Ms. Folsom was an executive at National Dispatch Center, Luce Forward and Alltel Systematics and Great American First.
As part of her mission to help entrepreneurs build sustainable businesses, Ms. Folsom teaches as an adjunct professor of entrepreneurship and business strategy at National University School of Business and Management. She earned her MBA degree from the University of Pepperdine and a bachelor’s degree in information systems a minor in economics from San Diego State University.
Payroll Tax Executive
Founder & CEO,
The Vinetta Project
Vanessa is a serial entrepreneur and active angel investor with a background in digital
development, retail finance and venture investment. Vanessa’s current role is as the
CEO and Founder of The Vinetta Project, a high impact Capital Platform that accelerates
female founder's growth and facilitates access to Capital. Vanessa began her career
in retail finance and private equity in Vancouver and New York. Following that she
worked at a top digital development agency consulting with fortune 500 companies as
well as leading startups on their tech infrastructure. Vanessa launched her own technology
venture called Evry in 2010. Evry was a crowd-funding and payments platform for group
activities that enabled users to schedule group plans and collect money more efficiently.
Through Vinetta, Vanessa has cultivated a diverse global network of founders, investors and corporate partners focused on changing the ratio for women in tech and venture. She has experience operating, investing in and scaling early-stage technology companies. She also has valuable investor relations experience from all sides of the table. She has been featured in INC, Business Insider and CNNMoney’s Upstart 30. She is a regular contributor to Forbes where she covers tech innovations and the venture landscape.
Kathy David, president and CEO of IT TechPros Information Technology
Felena Hanson, founder of Hera Hub Workspace for Women
Gail Naughton, founder and CEO of Histogen BioTech (and former Dean of SDSU’s Fowler College of Business)
Kimberly King, co-director of StartR and mystartupxx
Samantha Madhosingh, founder and CEO of ElevateHER Mindfulness
Amy Shelby, vice president of digital marketing for CW Television Network
Lydia Krasner, owner of Mitzvah Event Productions
Tamara Romeo, founder and president of San Diego Office Design and chair of the Lavin Entrepreneurship Center
Lonnie Ali, entrepreneur, philanthropist and (former) Vice President and Treasurer of GOAT, Inc. (Greatest of All Time)
Anne Marie Griffith, managing director for APG Asset Management
Marjy Stagmeier, founder of TriStar Real Estate investment and president of TI Asset Management
Whether you're a student or a business or community leader, you can get involved with Women in Entrepreneurship & Leadership!
- Student Volunteers - If you'd like to volunteer with this event we welcome student support to serve on the student committees including marketing, volunteer recruitment, digital media, day-of-event support, and more. Please complete the form below to get involved.
- Speaker or Panelist - If you are a Business, Community, or Entrepreneurial Leader and would like to serve as a speaker or panelist for future events, please complete the form below to get involved.
- Featured Guest Speaker at Entrepreneur Society - SDSU's Entrepreneur Society welcomes guest speakers at their weekly meetings. Contact their student leaders to get involved!
- Be an Aztec Mentor - The Aztec Mentor Program's purpose is to engage alumni and professional mentors to connect with juniors, seniors and graduate students to support them as they move their career forward. AMP asks mentors and mentees to invest eight hours in mentorship over the fall and/or spring semester.
- Sponsorship - Sponsorship opportunities of the Women in Entrepreneurship & Leadership event are available for both individuals and companies/organizations. Please contact Sheona Som at [email protected] for more information.
Complimentary parking is available at Parking Structure 3, Level 6 only.
- From I-8, exit College Avenue and proceed south.
- After passing under the second pedestrian bridge, turn left on Zura Way.
- Continue on Zura Way and go past parking lots 2 and 2A.
- At the stop sign, make a right and look for Parking Structure 3 on the left-hand side.
- Enter structure and park in any available space on Level 6 only.
- Locate elevators on the west side of garage.*
Directions to Montezuma Hall
- Take elevator to Level 3 and exit the parking structure onto East Campus Drive.
- Cross East Campus Drive, walk through the campus residential area to the end of the pathway.
- Turn right onto pedestrian bridge.
- Walk across the pedestrian bridge, which ends at the Conrad Prebys Aztec Student Union.
- Montezuma Hall is located on the second floor on your right hand side.
* The walking distance from Parking Structure 3 to the Conrad Prebys Aztec Student Union is approximately two blocks. The pathway is moderately level. Should you require disabled access, please view the campus map for disabled access and be assured the above route can accommodate guests in wheelchairs.