Entrepreneurship and Leadership
Fowler College Events
Join us for SDSU’s 4th Annual WOMEN IN ENTREPRENEURSHIP & LEADERSHIP Forum on
February 27, 2020
LEARN, NETWORK & BE INSPIRED
Event Schedule | Thursday, February 27, 2020
10:30 am – 12 pm | Emerging Leaders & Entrepreneurs Panel
Vice President, People
Tulane Law School graduate and Robert Half International alumni, with experience in diverse facets of talent acquisition and operational strategy + growth. She is the fifth employee and Vice President at GoSite, one of the nation's fastest growing software startups. As a young female leader in her industry, Victoria actively engages in advocacy for women in technology, business and venture capital.
Who would’ve thought that a queer, first generation Filipina American right out of college, struggling to find direction, would soon go from completely directionless to becoming a multi-millionaire by the age of 23? Six years ago, Angelia Trinidad found herself a broke UCLA graduate moving back into her parents' home in San Diego, questioning what to do with her life. Her parents were immigrants from the Philippines with goals that their daughter would be financially secure in a safe, corporate, legal or medical job. However, Angelia had different aspirations. She dreamt of being an entrepreneur, where her business would have the ability to change the world. But the overwhelming uncertainty and self-doubt spiraled her into depression. She isolated herself from the people she was closest to, neglected her self-care practices and fell into the trap of comparison by mindlessly scrolling through social media. But worst of all, she lost sight of who she truly was- confident, ambitious, hopeful.
Finally, after three months of giving into this self-loathing, she took out a piece of paper and started to write down everything that was dancing around in her head. When she looked down at it, she realized that one of her most important goals was to make a tool that helped people. She decided to build a new version of the tool that had always been there to help her: a planner. Angelia wanted people to look at the big picture of their lives and ask themselves, “If I could be, do, or have anything, what would my life look like?” She wanted to make a planner that got people to take their dreams, break them down into actionable steps, incorporate those steps into their daily lives, so that they had a clear plan of action to reach their goals.
That’s how Passion Planner was born. Passion Planner has evolved from its humble beginnings in her parent’s garage, to a team of 31 motivated employees. Throughout the past six years, Passion Planner has grown from an idea, into a worldwide community where more than 1,000,000 members of the #PashFam live with intention and create a life they want. It utilizes love, gratitude and self-motivation as the primary force to propel action in people’s lives. It helps intimidating projects look like adventures, failures to be seen as valuable experiences and success as remnants of a beautiful process, not the end goal.
Angelia’s company is now a thriving multi-million dollar company, and through their Get One, Give One program, they’ve donated over 400,000 planners to empower underprivileged communities, NPOs, and other positively impactful organizations. Her dream is to help create a world where everyone has the courage, tools, and community to build their ideal life, and work day in and day out to make those dreams a reality.
12 pm – 1:50 pm | Lunch & Learn Workshops
Generously sponsored by Callan Capital
Lunch will be available to students who pre-register. Students may select one workshop per time frame. Limited availability.
Amanda Nachman, College Magazine
Amanda Nachman empowers young professionals as a Career Fulfillment Speaker, author of the upcoming book, #QUALIFIED and founder and CEO of College Magazine, the trusted guide to college, reaching 9 million readers nationwide. Amanda has developed an action-based career strategy by coaching hundreds of college students. On FindYourPassionCareer.com she breaks down the 5 steps to unlocking your passion! Her graduates have gone on to careers at National Geographic, Random House, NBC, Vox, and more. Nachman also hosts the Find Your Passion Career podcast on iTunes and Spotify.
Virginia Tinley, Challenged Athletes Foundation (CAF)
Virginia Tinley joined the Challenged Athletes Foundation (CAF) as Executive Director in 1998. She was CAF’s first employee and joined when the organization’s annual budget was $165,000 and was serving 65 challenged athletes. Over the past 22 years, under her leadership, CAF has supported over 26,000 challenged athletes in all 50 US states, Puerto Rico and 70 international countries and raised over $112,000,000 to fulfil its mission. Also, during Tinley’s tenure CAF has grown to be recognized as an international leader in Disabled Sports.
Before joining the Challenged Athletes Foundation, Tinley was co-owner and National Sales Manager of Perfection Sportswear. She managed a team of 50 sales representatives and helped grow the business to $10 million. Ultimately, Perfection Sportswear was sold to Reebok.
Tinley holds a BA from UC San Diego and a Certificate in Executive Leadership for Non-Profits from Stanford University Graduate School of Business. In her spare time, she enjoys cycling, hiking and spending time with her dogs, friends and family.
Allison Long-Pettine, ADASTRA Venture Capital
Allison is an investor and entrepreneur who is passionate about finding and empowering visionaries uniquely destined to change the world. In 2018, she co-founded Ad Astra Ventures, a fund dedicated to empowering founders of high growth startups with at least one female co-founder. Allison founded Crescent Ridge Partners, a seed stage venture fund in 2012 to provide early stage capital to entrepreneurs building scalable, capital efficient businesses.
Allison began her career at Viscogliosi Brothers, a New-York based venture capital company focused on orthopedic medical device investments. She was an early employee and Director of Corporate Finance and Strategic Planning at Paradigm Spine, a startup that developed non-fusion spinal implants. Allison is a mentor at Tech Stars and Praxis Labs, and sits on the advisory board of UCSD’s The Basement incubator.
Ayesha Kosaka, Mis(s)Interpreted
Shontay Lundy, Founder & CEO of Black Girl Sunscreen
Shontay Lundy loves to be outside. She often hikes, practices yoga and walks her bulldog on the beach. Unfortunately, she couldn’t find a sunscreen that would protect her from the sun without cramping her style. Like many women with dark skin tones, applying sunscreen meant dealing with the white residue left behind by traditional products—and it wasn’t a good look.
“I knew there had to be something that could work,” said Shontay. “And I knew that if I could figure out how to make it happen, it’d be a game changer.”
Armed with an MBA and a personal vendetta against this unappealing residue, the New York-raised businesswoman started looking for a solution. She discovered that there were natural ingredients that could boost melanin production, offer proper UV protection and be fully absorbed by the skin. So, she worked with skin care experts to create BlackGirlSunscreen.
“I named my product BlackGirlSunscreen because there are a lot of people who still
think having dark skin means that you have full sun protection. While we do have more
natural protection than people with lighter skin tones, we’re still at risk for burns,
cosmetic sun damage and—most importantly—skin cancer,” said Shontay.
At BlackGirlSunscreen, our mission is to educate customers on safe skin practices and sun protection. We also want to provide an answer to a question we hear far too often, “Do black people need sunscreen?” Yes!
Like many African-American women, Shontay likes to go to the beach, hike and practice yoga. As a sun lover, she thinks the sun should be safely enjoyed by all people. However, as an African American woman she has experienced difficulty in purchasing sunscreen. The tale-tale white cast that can be visible on the skin and the general lack of available products, stirred in her a desire to create a product that can be used by everyone and has benefits to those of a darker hue.
She developed the idea for this sunscreen, after completing her undergrad in upstate NY and her graduate degree in Miami FL. The realization that she was avoiding going out in the sun or hiding under an umbrella sparked this endeavor. The desire to get out from under the umbrella caused her to start looking at ingredients that would be nourishing to people of all skin types as well as melanin boosting.
Shontay wanted to create a product that would completely absorb, leaving no residue. And a product that would bolster the skin’s defense through health and proper UV protection. Shontay has transplanted several times on her journey from New York to Miami to Los Angeles and back to Florida. In her travels she worked on a formula that would nourish as well as protect and developed ties to people who could help create this company.
At BlackGirlSunscreen, we want to educate and empower our customers to protect and nurture their skin no matter what shade it comes in. The common misnomer that black people do not need sunscreen due to higher levels of melanin is sadly false. BGS wants you to be smart, protect your skin, and come out from the shade. Bye bye umbrella!
Sunaina Chugani Marquez, Assistant Professor of Marketing, SDSU
2 pm - 3 pm | Keynote Speaker
Born on November 18, 1985, Allyson Felix grew up in Los Angeles, California. Her father, Paul, is an ordained minister who was an excellent sprinter as a teen. She inherited her long legs from her school teacher mother, Marlean. Allyson followed her older brother, Wes, into the sport, although she did not try out for the track team until her ninth-grade year at Los Angeles Baptist High School in North Hills.
At her first practice Coach Jonathon Patton asked her to run 40-meters and thought he must have mis-measured the distance when he say Allyson’s time. He re- measured and asked her to run again, and she did, but with the same results. Just ten weeks after that tryout, Allyson was racing at the California State Finals.
Allyson went on to accomplish impressive feats over her high school career. She broke Marion Jones’ high school 200-meter record by running 22.51 seconds at the Mt. San Antonio College Relays in April of 2003. Just weeks later, Felix turned in an even more impressive performance when she competed in the Banamex Grand Prix in Mexico City’s Olympic Stadium and ran a blazing 22.11 second 200-meter race, which was a new world record in the under-20 category.
Felix emerged as the new American Female sprinter to watch and has never looked back, winning three Gold Medals in the 2012 London Olympic Games and followed that up in 2016 with two more Gold Medals and another Silver Medal. Under the tutelage of Coach Bob Kersee, she has won a total of 9 Olympic Medals and 18 World Championships and is the most decorated track and field athlete in history.
3 pm – 4 pm | Executive Leaders Panel
Sr. Director, Global Leadership
As a Sr. Director at Adobe Systems Lisa has managed global sales divisions and go to market programs for commercial, government and education markets. Her revenue responsibility has exceeded over $700M in sales. Lisa also has a strong record of success in building and maintaining deep partnerships with many of Adobe’s largest partners, including CDW, SHI, Insight, and Dell.
In her current role Lisa is responsible for developing global go to market programs in Education and SMB - enabling our sales teams to be successful in delivering new customer acquisition, revenue opportunities, and strategic growth areas. Lisa brings to Adobe more than 30 years of sales, marketing, and strategic account management experience in the high tech industry. Prior to joining Adobe she spent 9 years in telecommunications where she was the senior vice president and general manager of Covad Communications, with leadership responsibility for sales, product management, and marketing. In previous roles she held senior sales management positions with Hewlett-Packard and Apple Computer, where she was responsible for the distribution and reseller businesses.
In addition to Lisa’s responsibilities at Adobe, she proactively leads and participates in Adobe’s workplace diversity initiatives. Lisa brings her passion for growth and development, combined with her unique insights as a successful business leader, to ensure Adobe realizes the strategic benefits of a diverse workforce inclusive of gender, cultural, and global dynamics. Her personal focus on developing women leaders in the company has yielded proven business results and deeper employee engagement.
Lisa received a BA in Management from St. Mary's College, Moraga, Calif.
SVP/Chief Financial Officer
San Diego Padres
Ronda Sedillo enters her sixth season as senior vice president/chief financial officer after joining the Padres in January 2013. She manages a staff of 13 in the finance/accounting department. She was also recognized as a 2016 San Diego Business Journal CFO of the Year Award Winner.
Sedillo brings 30 years of experience in the accounting industry to her role. She spent 12 years at Arrowhead General Insurance Agency, Inc. (AGIA), serving as chief accounting officer for seven years. In that role, Sedillo managed sell-side due diligence of AGIA to private equity in 2006, and then again was on the sell-side due diligence team to public company Brown & Brown (BRO) in late fall 2011.
Prior to her time at AGIA, Sedillo spent seven years at PricewaterhouseCoopers, serving as a tax manager for the final three years of her tenure.
A San Diego native and life-long Padres fan, Sedillo received a Bachelor of Science degree in accounting from San Diego State University. She remains active at her alma mater, serving on the Campanile Foundation Athletics Committee and as a guest lecturer and mentor for the Sports MBA program.
She currently serves on the Board of Directors for the San Diego chapter of the American Red Cross and is a Red Coat for the San Diego Bowl Games Association. She is an active member of the San Diego CFO Roundtable and the Financial Executives Institute.
Sedillo and her husband, Chris, reside in Tierrasanta. They have two grown children, Ashley, a 2006 graduate of SDSU and Dustin, a 2010 graduate of CSU Fullerton.
- Georgetown University: B.S.B.A., Management
- University of the Pacific: M.B.A., Management
PepsiCo (2004 – Present)
- Director, Foodservice Leadership For Execution (FLEX) – Workplace Channel North America
- Workplace Director – California Region, PepsiCo (Added Food & Chilled Lines of Business)
- Workplace Director – West Business Unit (Beverages only)
- Workplace Business Development Manager – West Business Unit
- Foodservice Director – Central Valley Market Unit
- Foodservice Director – Sierra Market Unit
- Marketing Manager/Sr. Marketing Manager – Pacific Northwest Business Unit
Sacramento Kings (1999 - 2004)
- Director, Partnership Services
- Sr. Manager, Partner Services
- Manager, Partner Services
What are your goals (professional):
- Creating, simplifying and prioritizing the agenda to deliver results across US Foodservice
- Creating strong relationships and wiring cross-functionally to create efficiency and effectiveness
- Rick (husband of 11 years), Ella (8), Austin (6), Aldo - dog (14)
- Co-Owner of Riaza Wines (since 2011)
- Travel & Food
What are you most proud of:
- West Division Women’s Inclusion Network Executive Sponsor (6 years)
- Mentoring our next generation of female leaders to drive their success (8 years)
- Building relationships that make work fun and rewarding (always!)
4 pm - 5 pm | Networking Reception
Dress for success and have your professional headshot taken free for SDSU students.
Complimentary parking is available at Parking Structure 3, Level 6 only.
- From I-8, exit College Avenue and proceed south.
- After passing under the second pedestrian bridge, turn left on Zura Way.
- Continue on Zura Way and go past parking lots 2 and 2A.
- At the stop sign, make a right and look for Parking Structure 3 on the left-hand side.
- Enter structure and park in any available space on Level 6 only.
- Locate elevators on the west side of garage.*
Directions to Montezuma Hall
- Take elevator to Level 3 and exit the parking structure onto East Campus Drive.
- Cross East Campus Drive, walk through the campus residential area to the end of the pathway.
- Turn right onto pedestrian bridge.
- Walk across the pedestrian bridge, which ends at the Conrad Prebys Aztec Student Union.
- Montezuma Hall is located on the second floor on your right hand side.
* The walking distance from Parking Structure 3 to the Conrad Prebys Aztec Student Union is approximately two blocks. The pathway is moderately level. Should you require disabled access, please view the campus map for disabled access and be assured the above route can accommodate guests in wheelchairs.