Entrepreneurship and Leadership
Fowler College Events
Past WiEL Events
2020 Guest Speakers
EMERGING LEADERS PANEL
Vice President, People
Vice President, Supply Chain
Pura Vida Bracelets
Zone Business Manager
Founder and CEO
Who would’ve thought that a queer, first generation Filipina American right out of college, struggling to find direction, would soon go from completely directionless to becoming a multi-millionaire by the age of 23? Six years ago, Angelia Trinidad found herself a broke UCLA graduate moving back into her parents' home in San Diego, questioning what to do with her life. Her parents were immigrants from the Philippines with goals that their daughter would be financially secure in a safe, corporate, legal or medical job. However, Angelia had different aspirations. She dreamt of being an entrepreneur, where her business would have the ability to change the world. But the overwhelming uncertainty and self-doubt spiraled her into depression. She isolated herself from the people she was closest to, neglected her self-care practices and fell into the trap of comparison by mindlessly scrolling through social media. But worst of all, she lost sight of who she truly was- confident, ambitious, hopeful.
Finally, after three months of giving into this self-loathing, she took out a piece of paper and started to write down everything that was dancing around in her head. When she looked down at it, she realized that one of her most important goals was to make a tool that helped people. She decided to build a new version of the tool that had always been there to help her: a planner. Angelia wanted people to look at the big picture of their lives and ask themselves, “If I could be, do, or have anything, what would my life look like?” She wanted to make a planner that got people to take their dreams, break them down into actionable steps, incorporate those steps into their daily lives, so that they had a clear plan of action to reach their goals.
That’s how Passion Planner was born. Passion Planner has evolved from its humble beginnings in her parent’s garage, to a team of 31 motivated employees. Throughout the past six years, Passion Planner has grown from an idea, into a worldwide community where more than 1,000,000 members of the #PashFam live with intention and create a life they want. It utilizes love, gratitude and self-motivation as the primary force to propel action in people’s lives. It helps intimidating projects look like adventures, failures to be seen as valuable experiences and success as remnants of a beautiful process, not the end goal.
Angelia’s company is now a thriving multi-million dollar company, and through their Get One, Give One program, they’ve donated over 400,000 planners to empower underprivileged communities, NPOs, and other positively impactful organizations. Her dream is to help create a world where everyone has the courage, tools, and community to build their ideal life, and work day in and day out to make those dreams a reality.
LUNCH AND LEARN WORKSHOPS
"Making a Big Difference"
Challenged Athletes Foundation
Virginia Tinley joined the Challenged Athletes Foundation (CAF) as Executive Director in 1998. She was CAF’s first employee and joined when the organization’s annual budget was $165,000 and was serving 65 challenged athletes. Over the past 22 years, under her leadership, CAF has supported over 26,000 challenged athletes in all 50 US states, Puerto Rico and 70 international countries and raised over $112,000,000 to fulfil its mission. Also, during Tinley’s tenure CAF has grown to be recognized as an international leader in Disabled Sports.
Before joining the Challenged Athletes Foundation, Tinley was co-owner and National Sales Manager of Perfection Sportswear. She managed a team of 50 sales representatives and helped grow the business to $10 million. Ultimately, Perfection Sportswear was sold to Reebok.
Tinley holds a BA from UC San Diego and a Certificate in Executive Leadership for Non-Profits from Stanford University Graduate School of Business. In her spare time, she enjoys cycling, hiking and spending time with her dogs, friends and family.
"Raising Your Awareness"
ADASTRA Venture Capital
Allison is an investor and entrepreneur who is passionate about finding and empowering visionaries uniquely destined to change the world. In 2018, she co-founded Ad Astra Ventures, a fund dedicated to empowering founders of high growth startups with at least one female co-founder. Allison founded Crescent Ridge Partners, a seed stage venture fund in 2012 to provide early stage capital to entrepreneurs building scalable, capital efficient businesses.
Allison began her career at Viscogliosi Brothers, a New-York based venture capital company focused on orthopedic medical device investments. She was an early employee and Director of Corporate Finance and Strategic Planning at Paradigm Spine, a startup that developed non-fusion spinal implants. Allison is a mentor at Tech Stars and Praxis Labs, and sits on the advisory board of UCSD’s The Basement incubator.
Black Girl Sunscreen
Shontay Lundy loves to be outside. She often hikes, practices yoga and walks her bulldog on the beach. Unfortunately, she couldn’t find a sunscreen that would protect her from the sun without cramping her style. Like many women with dark skin tones, applying sunscreen meant dealing with the white residue left behind by traditional products—and it wasn’t a good look.
“I knew there had to be something that could work,” said Shontay. “And I knew that if I could figure out how to make it happen, it’d be a game changer.”
Armed with an MBA and a personal vendetta against this unappealing residue, the New York-raised businesswoman started looking for a solution. She discovered that there were natural ingredients that could boost melanin production, offer proper UV protection and be fully absorbed by the skin. So, she worked with skin care experts to create BlackGirlSunscreen.
“I named my product BlackGirlSunscreen because there are a lot of people who still
think having dark skin means that you have full sun protection. While we do have more
natural protection than people with lighter skin tones, we’re still at risk for burns,
cosmetic sun damage and—most importantly—skin cancer,” said Shontay.
At BlackGirlSunscreen, our mission is to educate customers on safe skin practices and sun protection. We also want to provide an answer to a question we hear far too often, “Do black people need sunscreen?” Yes!
Like many African-American women, Shontay likes to go to the beach, hike and practice yoga. As a sun lover, she thinks the sun should be safely enjoyed by all people. However, as an African American woman she has experienced difficulty in purchasing sunscreen. The tale-tale white cast that can be visible on the skin and the general lack of available products, stirred in her a desire to create a product that can be used by everyone and has benefits to those of a darker hue.
She developed the idea for this sunscreen, after completing her undergrad in upstate NY and her graduate degree in Miami FL. The realization that she was avoiding going out in the sun or hiding under an umbrella sparked this endeavor. The desire to get out from under the umbrella caused her to start looking at ingredients that would be nourishing to people of all skin types as well as melanin boosting.
Shontay wanted to create a product that would completely absorb, leaving no residue. And a product that would bolster the skin’s defense through health and proper UV protection. Shontay has transplanted several times on her journey from New York to Miami to Los Angeles and back to Florida. In her travels she worked on a formula that would nourish as well as protect and developed ties to people who could help create this company.
At BlackGirlSunscreen, we want to educate and empower our customers to protect and nurture their skin no matter what shade it comes in. The common misnomer that black people do not need sunscreen due to higher levels of melanin is sadly false. BGS wants you to be smart, protect your skin, and come out from the shade. Bye bye umbrella!
Sunaina Chugani Marquez
Cultivating Mindfulness and Compassion Through Language
EXECUTIVE LEADERS PANEL
Nine-Time Olympic Medalist
Track & Field
Born on November 18, 1985, Allyson Felix grew up in Los Angeles, California. Her father, Paul, is an ordained minister who was an excellent sprinter as a teen. She inherited her long legs from her school teacher mother, Marlean. Allyson followed her older brother, Wes, into the sport, although she did not try out for the track team until her ninth-grade year at Los Angeles Baptist High School in North Hills.
At her first practice Coach Jonathon Patton asked her to run 40-meters and thought he must have mis-measured the distance when he say Allyson’s time. He re- measured and asked her to run again, and she did, but with the same results. Just ten weeks after that tryout, Allyson was racing at the California State Finals.
Allyson went on to accomplish impressive feats over her high school career. She broke Marion Jones’ high school 200-meter record by running 22.51 seconds at the Mt. San Antonio College Relays in April of 2003. Just weeks later, Felix turned in an even more impressive performance when she competed in the Banamex Grand Prix in Mexico City’s Olympic Stadium and ran a blazing 22.11 second 200-meter race, which was a new world record in the under-20 category.
Felix emerged as the new American Female sprinter to watch and has never looked back, winning three Gold Medals in the 2012 London Olympic Games and followed that up in 2016 with two more Gold Medals and another Silver Medal. Under the tutelage of Coach Bob Kersee, she has won a total of 9 Olympic Medals and 18 World Championships and is the most decorated track and field athlete in history.
Sr. Director, Global Leadership
As a Sr. Director at Adobe Systems Lisa has managed global sales divisions and go to market programs for commercial, government and education markets. Her revenue responsibility has exceeded over $700M in sales. Lisa also has a strong record of success in building and maintaining deep partnerships with many of Adobe’s largest partners, including CDW, SHI, Insight, and Dell.
In her current role Lisa is responsible for developing global go to market programs in Education and SMB - enabling our sales teams to be successful in delivering new customer acquisition, revenue opportunities, and strategic growth areas. Lisa brings to Adobe more than 30 years of sales, marketing, and strategic account management experience in the high tech industry. Prior to joining Adobe she spent 9 years in telecommunications where she was the senior vice president and general manager of Covad Communications, with leadership responsibility for sales, product management, and marketing. In previous roles she held senior sales management positions with Hewlett-Packard and Apple Computer, where she was responsible for the distribution and reseller businesses.
In addition to Lisa’s responsibilities at Adobe, she proactively leads and participates in Adobe’s workplace diversity initiatives. Lisa brings her passion for growth and development, combined with her unique insights as a successful business leader, to ensure Adobe realizes the strategic benefits of a diverse workforce inclusive of gender, cultural, and global dynamics. Her personal focus on developing women leaders in the company has yielded proven business results and deeper employee engagement.
Lisa received a BA in Management from St. Mary's College, Moraga, Calif.
SVP for Global Product Mgmt.
SVP/Chief Financial Officer
Ronda Sedillo enters her sixth season as senior vice president/chief financial officer after joining the Padres in January 2013. She manages a staff of 13 in the finance/accounting department. She was also recognized as a 2016 San Diego Business Journal CFO of the Year Award Winner.
Sedillo brings 30 years of experience in the accounting industry to her role. She spent 12 years at Arrowhead General Insurance Agency, Inc. (AGIA), serving as chief accounting officer for seven years. In that role, Sedillo managed sell-side due diligence of AGIA to private equity in 2006, and then again was on the sell-side due diligence team to public company Brown & Brown (BRO) in late fall 2011.
Prior to her time at AGIA, Sedillo spent seven years at PricewaterhouseCoopers, serving as a tax manager for the final three years of her tenure.
A San Diego native and life-long Padres fan, Sedillo received a Bachelor of Science degree in accounting from San Diego State University. She remains active at her alma mater, serving on the Campanile Foundation Athletics Committee and as a guest lecturer and mentor for the Sports MBA program.
She currently serves on the Board of Directors for the San Diego chapter of the American Red Cross and is a Red Coat for the San Diego Bowl Games Association. She is an active member of the San Diego CFO Roundtable and the Financial Executives Institute.
Sedillo and her husband, Chris, reside in Tierrasanta. They have two grown children, Ashley, a 2006 graduate of SDSU and Dustin, a 2010 graduate of CSU Fullerton.
Strategy Director, Food service
- Georgetown University: B.S.B.A., Management
- University of the Pacific: M.B.A., Management
PepsiCo (2004 – Present)
- Director, Foodservice Leadership For Execution (FLEX) – Workplace Channel North America
- Workplace Director – California Region, PepsiCo (Added Food & Chilled Lines of Business)
- Workplace Director – West Business Unit (Beverages only)
- Workplace Business Development Manager – West Business Unit
- Foodservice Director – Central Valley Market Unit
- Foodservice Director – Sierra Market Unit
- Marketing Manager/Sr. Marketing Manager – Pacific Northwest Business Unit
Sacramento Kings (1999 - 2004)
- Director, Partnership Services
- Sr. Manager, Partner Services
- Manager, Partner Services
What are your goals (professional):
- Creating, simplifying and prioritizing the agenda to deliver results across US Foodservice
- Creating strong relationships and wiring cross-functionally to create efficiency and effectiveness
- Rick (husband of 11 years), Ella (8), Austin (6), Aldo - dog (14)
- Co-Owner of Riaza Wines (since 2011)
- Travel & Food
What are you most proud of:
- West Division Women’s Inclusion Network Executive Sponsor (6 years)
- Mentoring our next generation of female leaders to drive their success (8 years)
- Building relationships that make work fun and rewarding (always!)
2019 Guest Speakers
WELCOME & HOST
Dr. Adela de la Torre
San Diego State University
Dr. Adela de la Torre was recently appointed by the California State University Board of Trustees as the new president of San Diego State University. Joining the campus in June 2018, Dr. de la Torre is the ninth permanent president of SDSU and the first woman to serve in that role. She brings with her 30 years of service in leadership roles within institutions of higher education, including the California State University system, the University of Arizona and the University of California, Davis.
Prior to her appointment as President, she served as the vice chancellor for Student Affairs and Campus Diversity at UC Davis. Dr. de la Torre’s research focuses on aspects of Latino community health – an area in which SDSU is a national leader.
Dr. de la Torre served as Director for the UC-Davis Center for Transnational Health for fourteen years, as chair of the UC Davis Chicana/Chicano Studies Department, as director of the Hispanic Center of Excellence in the College of Medicine at the University of Arizona, and as director of the Mexican American Studies and Research Center at the University of Arizona. Dr. de la Torre was a professor at California State University, Long Beach, and at the University of Arizona before joining UC Davis in 2002, where she became the first Latina to receive the rank of Distinguished Professor.
Dr. de la Torre's grandparents immigrated to the Central Valley from Mexico. She grew up in the Bay Area, where her grandmother and mother taught her important cultural traditions – the importance of family, the value of hard work and the power of education. Her mother went to Modesto Community College and UC Berkeley and was a public school teacher for 40 years.
Dr. de la Torre earned her bachelor’s degree in the political economy of natural resources from UC Berkeley. Her master’s degree and Ph.D. in agricultural and resource economics are also from UC Berkeley.
VP, Digital Marketing
The CW Television Network
Digital Marketing professional Amy Shelby has been working in the Digital Marketing and TV industry for over 20 years, creating cutting edge campaigns for a variety of series and projects. In her current role as Vice President, Digital Marketing for The CW, she is responsible for creating compelling ways to encourage fans to stream free, full episodes on the CW App. Shelby has created the digital marketing launch plans for DC series The Flash, Arrow, Legends of Tomorrow and Supergirl, and most recently for the wildly popular Riverdale, among dozens of other series. Recently, Riverdale was listed as the fastest growing TV series on Instagram.
Shelby has oversight of content planning and development, social media marketing, email marketing, media elements, branded entertainment and more. During her 10+ years with The CW — beginning after Gossip Girl and just before The Vampire Diaries —she has grown the social media footprint to over 25 million followers, created innovative new ways to message to fans, led the expansion of The CW streaming app into the OTT space, among many other accomplishments.
At Sony Pictures Digital she developed marketing programs for Wheel of Fortune, Jeopardy!, The Young & The Restless, Days of Our Lives, and a variety of others. She helped develop the popular Wheel Watchers Club loyalty program, and the Jeopardy! online contestant test, both of which are going strong today.
Shelby earned her BA in Communication, specializing in New Media Studies from San Diego State University.
Kim Perell is an award-winning entrepreneur, bestselling author, angel investor, and technology CEO.
Laid off from her dream job out of college, Kim started her first company from her kitchen table, going from broke to a multi-millionaire by the time she was 30, and selling her last company for $235 million in 2014.
Passionate about supporting others to achieve success in life, Kim is an angel investor in over 70 startups, 14 of which have successfully been acquired.
Kim attributes her success to her ability to execute, which inspired her to write her bestselling book, The Execution Factor, The One Skill that Drives Success. All of the book proceeds go to supporting aspiring entrepreneurs through The Execution Factor Fund, an early stage investment fund.
You can learn more about Kim at KimPerell.com or follow her on social media @KimPerell.
Sponsor & Host
SDSU Fowler Lecturer & CEO,
3 Hour Learning
Steven Osinski currently teaches business courses at SDSU in Direct Marketing and Sales. In addition, during this “second career,” he has also served as the Chairman of the Lavin Entrepreneurship Center’s Advisory Board and on the College of Business’ Advisory Board.
Osinski is a true entrepreneur. Prior to teaching, he was the founder and CEO of the SMART Group; a national advertising agency that specialized in serving the direct marketing needs of some of the nation’s largest Mobile / Wireless carriers. He started the company with just $3,000 and built it into over $15 Million in annual revenues before being acquired by TMP WORLDWIDE / MONSTER.COM in 1998. He then served as the Vice President of Marketing for their Directional Marketing division overseeing a half billion dollars in ad revenues for two years.
He is also the founder and CEO of 3 Hour Learning (www.3hrlearning.com). An online digital educational program targeted towards teaching entrepreneurs and business professionals the fundamentals of success in sales.
Osinski’s passion is towards educational philanthropy. Prior to launching SDSU’s WOMEN IN ENTREPRENEURSHIP & LEADERSHIP forum, he and his wife also helped provide initial funding for the PROFESSIONAL SALES & SALES MANAGEMENT program in the Fowler College of Business. They have also provided numerous scholarships to SDSU students.
He attended the University of Miami where he earned a BA in Mass Communications and an MBA in Marketing. He did manage to flunk out of law school, but let’s not talk about that.
Retired Chief of Police,
San Diego Police Department
Shelley Zimmerman joined National University in January of 2019 as a Chancellor appointed professor focusing on public safety and leadership.
Prior to this appointment Chief Shelley Zimmerman was hired by the San Diego Police Department in October of 1982. She was promoted to Chief of Police on March 4, 2014 and retired on March 2, 2018 after an illustrious thirty-five-year career. She was born in Cleveland, Ohio and is a graduate of The Ohio State University, with a degree in Criminal Justice. She is also a graduate of the FBI National Academy, FBINA #241.
During Chief Zimmerman’s career she worked many of the San Diego Police Department's patrol commands. Shelley also has extensive investigative experience. Some of Chief Zimmerman's assignments have included Vice, Narcotics, Internal Affairs, Multi-Cultural Community Relations, the Mayor's Executive Protection Detail, and the Narcotics Task Force.
Chief Zimmerman assisted in the security planning for several large events in San Diego such as the Super Bowl, Republican National Convention, Comic Con, MLB All-Star game, major conferences, protests and the 4th of July Independence Day holiday at the beach, where more than one million people come to enjoy each year.
Chief Zimmerman believes in community policing and that public safety is a shared responsibility with everyone playing a crucial role in keeping San Diego safe. Chief Zimmerman instituted new policies and deployed new equipment such as body worn cameras, (the largest city at the time to do so), and gunshot detection sensors.
During Chief Zimmerman’s tenure as Chief (2014-2018) San Diego experienced historic low crime rates, including the lowest homicide rate per capita of any of the largest cities in the country. In 2017, the City of San Diego had the lowest overall crime in the past 49 years and was named the safest large city in America.
Chief Zimmerman received numerous awards and citations throughout her career which included; the San Diego Press Club Headliner of the year award for her undercover work, the San Diego Business Journal's Woman Who Mean Business Exemplary Award for her civic involvement with both the business and residential communities, the San Diego Police Foundation Women in Blue Award for her commitment to making San Diego one of the safest large cities in the United States and the Gold Key Award from the Hotel/Motel Association for her commitment to the Hospitality and Tourism Industry.
Chief Zimmerman is an avid sports fan and often participates in athletic charity fundraisers.
President & CEO,
Zeynep Ilgaz is nothing short of a serial entrepreneur. Since emigrating from Turkey to San Diego with her husband and business partner, Serhat Pala, Zeynep has amassed great success. In 2008, she established Confirm BioSciences, a global leader in quality diagnostic health & wellness testing solutions. Today, the brand maintains authority with a significant presence across the industry spectrum.
Scaling her multi-channel infrastructure is Zeynep’s primary focus. As the Chief Executive Officer, she pioneers the development of proprietary labels for wide-scale retail and corporate distribution. Confirm BioSciences also delivers occupational health solutions through a vast nationwide laboratory network.
Zeynep has received numerous accolades in recognition of her contribution to small business in America. In 2015, Zeynep earned the Women Who Mean Business Award as well as the Most Admired CEO Award by the San Diego Business Journal. Confirm Biosciences was later recognized by the San Diego Business Journal as the #1 Best Place to Work in 2016 and 2017; in 2018, Zeynep led Confirm BioSciences to win an Inc. 5000 award for being one of the Best Workplaces in the country.
When she’s off-the-clock, Zeynep and her family actively contribute to community nonprofit initiatives. More than most, Zeynep understands the importance of social responsibility on a corporate level and beyond. She serves of the board of Interfaith Community Services and San Diego State Lavin Center.
Jennifer Fall Jung
Former CFO and SVP
Old Navy Global and Online Retail
Jennifer Fall Jung is a CFO and Board Member with over 25 years of experience in the consumer goods industry. She has held multiple roles within Gap Inc., including CFO for both Gap and Old Navy, as well as her most recent appointment as Senior Vice President of Finance and Investor relations.
In addition to her CFO duties, Jennifer has also successfully led global expansion for both the Gap and Old Navy Brands, launching Old Navy Mexico in 2015 from the ground up. She has also led multiple technology projects across the company, focused on optimizing inventory levels and profitability while simplifying workstreams.
Jennifer is a strong believer in conservation, and is currently the Executive Vice Chairperson and Finance Committee Chairperson for the Conservation Society of California. Her role with the organization spans from financial governance and oversight to partnership in developing the long-range strategic plan for the organization.
Jennifer graduated from San Diego State University with both a BS in Finance and an MBA in International Business.
Founders First Capital Partner
Fabulous Social Economic Innovator– Micro Underserved Small Business Growth Advocate/Investor – Zebra Company Farmer - Keynote Speaker
Kim Folsom is a high-tech executive and serial entrepreneur who has been founding, leading and growing innovative companies for more than 25 years.
She is currently the founder of LIFT Development Enterprises, Inc. and co-founder and CEO of Founders First Capital Partners, LLC, a small business growth accelerator, FUUUSE.com the first online community for fueling small business expansion and the only women-led, revenue-based venture fund focused on helping underserved, employer-based micro small businesses ($50K to $2M), secure funding and achieve exponential growth. As a social entrepreneur, Ms. Folsom is dedicated to leveraging the power of market forces and sound business practices to address disparities in revenue and job growth among businesses led by underrepresented founders. She has raised more than $30 million in institutional venture financing, created over 500 premium wage jobs and has founded or served as a key executive for multiple successful ventures, including showUhow (acquired by Sellpoints), DriveCam (now Lytx) and Seminarsource. Before devoting her energies to entrepreneurship, Ms. Folsom was an executive at National Dispatch Center, Luce Forward and Alltel Systematics and Great American First.
As part of her mission to help entrepreneurs build sustainable businesses, Ms. Folsom teaches as an adjunct professor of entrepreneurship and business strategy at National University School of Business and Management. She earned her MBA degree from the University of Pepperdine and a bachelor’s degree in information systems a minor in economics from San Diego State University.
Payroll Tax Executive
Founder & CEO,
The Vinetta Project
Vanessa is a serial entrepreneur and active angel investor with a background in digital
development, retail finance and venture investment. Vanessa’s current role is as the
CEO and Founder of The Vinetta Project, a high impact Capital Platform that accelerates
female founder's growth and facilitates access to Capital. Vanessa began her career
in retail finance and private equity in Vancouver and New York. Following that she
worked at a top digital development agency consulting with fortune 500 companies as
well as leading startups on their tech infrastructure. Vanessa launched her own technology
venture called Evry in 2010. Evry was a crowd-funding and payments platform for group
activities that enabled users to schedule group plans and collect money more efficiently.
Through Vinetta, Vanessa has cultivated a diverse global network of founders, investors and corporate partners focused on changing the ratio for women in tech and venture. She has experience operating, investing in and scaling early-stage technology companies. She also has valuable investor relations experience from all sides of the table. She has been featured in INC, Business Insider and CNNMoney’s Upstart 30. She is a regular contributor to Forbes where she covers tech innovations and the venture landscape.
Kathy David, president and CEO of IT TechPros Information Technology
Felena Hanson, founder of Hera Hub Workspace for Women
Gail Naughton, founder and CEO of Histogen BioTech (and former Dean of SDSU’s Fowler College of Business)
Kimberly King, co-director of StartR and mystartupxx
Samantha Madhosingh, founder and CEO of ElevateHER Mindfulness
Amy Shelby, vice president of digital marketing for CW Television Network
Lydia Krasner, owner of Mitzvah Event Productions
Tamara Romeo, founder and president of San Diego Office Design and chair of the Lavin Entrepreneurship Center
Lonnie Ali, entrepreneur, philanthropist and (former) Vice President and Treasurer of GOAT, Inc. (Greatest of All Time)
Anne Marie Griffith, managing director for APG Asset Management
Marjy Stagmeier, founder of TriStar Real Estate investment and president of TI Asset Management