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Iana Castro

Iana A. Castro, Ph.D.

Associate Professor

Marketing Department


Iana A. Castro is an assistant professor of marketing in the College of Business Administration at San Diego State University. Dr. Castro’s research focuses on the effects of environmental factors, including general interior factors, interior displays and human variables, on consumer behavior. She is also interested in understanding how nonconscious influences impact consumer goals, behaviors, and evaluations. Prior to pursuing her doctoral studies, Dr. Castro worked in the advertising industry in account management. She earned her Ph.D. from Arizona State University, an M.B.A. from Purdue University, and a B.A. in Mass Communications: Advertising and Public Relations from the University of Central Florida.  

Interests: Marketing (Strategy)  Marketing (Research)  Marketing (Retail Methods)  Consumer Behavior 

  • 2009 Kenneth A. Coney Memorial Teaching Excellence Award, Department of Marketing, Arizona State University
  • 2007 American Marketing Association Foundation Valuing Diversity Award, American Marketing Association Foundation
  • 2014 Outstanding Faculty Contribution Award for Professional Growth, College of Business Administration
  • 2015 Outstanding Faculty Contribution Award for Service, College of Business Administration
  • Ph.D., Arizona State University, Business Administration / Marketing.
  • M.B.A., Purdue University.
  • B.A., University of Central Florida, Mass Communications: Advertising and Public Relations.
  • Majmundar, A., Cornelis, E., Castro, I. A., Moran, M. (2017). Impact of ambivalence about e-cigarette use and advertising skepticism on e-cigarette benefit and harm perceptions. Marketing and Public Policy Conference (MPPC).
  • Calderon, J., Ayala, G. X., Elder, J., Belch, G. E., Castro, I. A., Weibel, N., Pickrel, J. L. (forthcoming). What happens when parents and children go grocery shopping? An observational study of Latino dyads in Southern California, USA. Health Education & Behavior.
  • Castro, I. A., Williams, C. B., Madanat, H., Pickrel, J. L., Jun, H., Zive, M., Gahagan, S., Ayala, G. X. (forthcoming). Food ordering for children in restaurants: Multiple sources of influence on decision making. Public Health Nutrition.
  • Castro, I. A., Ayala, G. X. (2016) Factors Influencing Food Selection. National Institute of Child Health and Human Development (Co-Principal Investigator).
  • Ayala, G. X., Castro, I. A., Pickrel, J. L., Williams, C. B., Lin, S., Madanat, H., Jun, H., Zive, M. (2016). A restaurant-based intervention to promote purchasing of healthy children’s menu items: The Kids’ Choice Restaurant Program cluster randomized trial. BMC Public Health, Vol. 16:250.
  • Castro, I. A., Morales, A. C., Nowlis, S. M. (2013). The Influence of Disorganized Shelf Displays and Limited Product Quantity on Consumer Purchase. Journal of Marketing, Vol. 77 (4), 118-133.
  • Student Research Committee, College of Business Administration Representative
  • SDSU Bookstore Advisory Committee, College of Business Administration Representative
  • SAGE Project Faculty Member
  • Program Assurance Committee, Marketing Department Representative

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