Headshot of Iana Castro

Iana A. Castro, Ph.D.

Associate Professor

Marketing Department

Bio

Dr. Iana A. Castro is a researcher, educator, and social entrepreneur. She is an Associate Professor of Marketing at San Diego State University and a consumer behavior researcher and retailing expert. Her research explores how factors in retail and service settings impact consumer emotions, evaluations, preferences and choices. She has developed a research stream focused on understanding how parents and children make food decisions in retail environments. Her research program offers valuable insights for companies and marketers regarding their in-store retailing efforts in order to maximize consumer well-being and firm outcomes. The results offer recommendations for retailers and public health practitioners on how to encourage healthier choices. Her research has been funded by grants from the National Institutes of Health and the Robert Wood Johnson Foundation Healthy Eating Research Program. It has been published in journals in the fields of marketing, nutrition, public health, and medicine.

Interests: Consumer Behavior  Marketing (Research)  Marketing (Strategy)  Marketing (Retail Methods) 

  • Fowler Faculty Excellence Award, Fowler College of Business, San Diego State University (2019)

  • Teaching Excellence Award, Fowler College of Business, San Diego State University (2017)

  • Outstanding Faculty Contribution Award for Service, Fowler College of Business, San Diego State University (2015)

  • Outstanding Faculty Contribution Award for Professional Growth, Fowler College of Business, San Diego State University (2014)

SERVICE TO THE UNIVERSITY

  1. Chair, SDSU Bookstore Advisory Committee, San Diego State University 
  2. Co-Chair, SDSU Strategic Planning Activity 15, San Diego State University 
  3. Member, Student Research Committee, San Diego State University
  4. Faculty Partner, The Sage Project, Center for Regional Sustainability, San Diego State University 
  5. Mentor, Fowler Scholars Program, Fowler College of Business, San Diego State University

SERVICE TO THE SAN DIEGO COMMUNITY

  1. Co-Founder and Director, BrightSide Produce
  2. Voting Member, San Diego Food Systems Alliance

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