Eesha Sharma is assistant professor of marketing at the Fowler College of Business at San Diego State University. Professor Sharma received her Ph.D. in marketing and a dual B.Sc. degree in finance and marketing from NYU’s Stern School of Business. She studies consumer behavior and financial well-being and is interested in how psychology and marketing can be used to understand and improve both. She is particularly interested in how people react to perceived financial scarcity in their lives and in the lives of others. Using a combination of behavioral experiments and field studies, she examines topics such as: how people form perceptions of their wealth, how people behave when they feel poor, why people give to charity, and what factors may improve and/or worsen consumer financial decision making. Professor Sharma’s research has been published in journals such as Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research, Organizational Behavior and Human Decision Processes, and Proceedings of the National Academy of Sciences, and it has received attention at media outlets such as Forbes, The Huffington Post, Marketplace, Men’s Health, The New Yorker, Psychology Today, Science Daily, and Vanity Fair. Prior to joining SDSU, she was a marketing professor at Dartmouth’s Tuck School of Business, and prior to academia, she worked as an investment banking analyst in the financial institutions group (FIG) at Goldman Sachs.
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