Welcome to Aztec Consulting
Aztec Consulting Program offers management consulting services to businesses in the city of San Diego for free, based on an annual grant from the City of San Diego.
We are focused on building value for our community of clients and student consultants.
- To our clients, we strive to provide innovative, yet tangible solutions, which lead to optimized decision-making and increased effectiveness.
- To our students, we emphasize professional and personal growth by developing top undergraduate students into strategic thinkers and leaders capable of approaching complex, real-world business issues.
This is an on-going technical assistance program designed to assist small businesses especially women owned, minority owned, and veteran owned as these are the key target populations for our grant from the San Diego Economic Development Center.
SDSU’s Aztec Consulting Program, a highly successful, award winning program, started as the Small Business Institute (under an SBA grant). It has served nearly one thousand small and medium sized businesses in the San Diego region since its inception in the early 1970s. Our student consultants, working as a three to five person team, work with each business client for an entire academic semester, with each team guided by an MBA student.
- Business Expansion and Revenue Growth
- Improving Human Resource Processes
- Conducting Feasibility Studies
- Developing Advertising and Promotions
- Search Optimization and Social Media
- Cost Analysis and Control
- Developing Foreign Market Entry Strategy
- Conducting Benchmark and Competitor Analysis
- Improving Operations and Project Management Efficiencies
The Washboard Laundry
“I didn’t even think about the branding before they pointed out some inconsistencies, but now I have a cohesive message across all media.”
— TYLER BLAIR, THE WASHBOARD LAUNDRY
Tyler Blair, owner of The Washboard laundry service near SDSU’s campus, also engaged the Aztec Consulting Program's students shortly after purchasing his business. While the report from the Aztec Consulting Program confirmed Blair’s assertion that no other local laundry service offered free wi-fi, televisions, customer service and high tech washing machines, the report also came back with a marketing and financial suggestions that helped Blair to strengthen his unique business.
At Your Side Planning
“My resulting revenue has increased significantly, and I have a higher quality of clientele now.”
— DIANA ROMERO, AT YOUR SIDE PLANNING
One member of the business community is Diana Romero who offers wedding planning services through her company, At Your Side Planning. She enlisted the help of the SBCC students in the fall of 2011 when she decided she wanted to increase her revenues.
The students suggested techniques to improve her marketing plan and determined that she was charging too little for her services. Upon implementing their suggestions, she noticed positive improvements right away.
“The results were incredible,” said Romero. “I implemented the students’ suggestions to revamp my pricing when their analysis determined my price point was too low. I also used their input to re-name and re-brand my company name, website and marketing materials to create a cohesive and higher quality look and feel. My resulting revenue has increased significantly and I have a higher quality of clientele now.”
Part of the reason for Romero’s results is the fact that she was not only willing to implement the suggestions made by the students, but also that the students are among the best in the College of Business Administration. “In order to be involved in the Aztec Consulting Program, students must go through an applications process,” said Dr. Don Sciglimpaglia, outgoing director for the Aztec Consulting Program. “Only seniors and M.B.A. students that have shown excellence in the classroom and that have a track record of community service are accepted into the program.”
Become a Mentor
A student team with one or two professional mentors is matched with a local business to help assess its business development needs. These mentors work with student consulting teams to guide the teams’ research and recommendations to meet the needs of the small business owners. The industry-specific and project management knowledge of professional advisors enhances the student learning experience and helps students work with small business owners to increase their success.
Interested in becoming a mentor?
BA 404, or Strategic Business Consulting, is one of the available Business capstone courses that gives students the opportunity to implement all of their previous studies. The class meets on Friday from 10:00am-12:40pm. There is a LARGE element of this class in which student groups meet OUTSIDE the classroom. Students act as “business consultants” to selected businesses, working in three to five member teams. BA 404 can be taken as a business elective in lieu of the required BA 405. Always be sure to check with your academic advisor. The class will be small [30 students maximum]. Students must apply to take the course, which fills quickly, so plan to register as early as possible.
The Small Business Consulting class pairs astute students with businesses in the San Diego area. After meeting with their client, business students design their project plans and deliverables to meet the scope of the project. This experience gives the students the opportunity to answer those tough critical thinking questions in an interview situation, and gives them real-life experience to put on their resume. Not to mention the lasting impact made in the community.
- BA 350, BA 370, ACCTG 202 completed
- GPA 2.75 or above
- Instructor approval (See Application Below)
- Problem Identification
- Problem Solving
- Critical Thinking
- Project Management
- Strategies for Team Effectiveness
- Analyze the Business Problem
- Develop Recommendations
- Creating a Clear Action Plan to be Followed by the Client
Meet the Team
Lara Snow is a senior at SDSU studying Business Administration, Management. She is also minoring in Sustainability and Communication. Other on-campus positions Lara holds are Office Assistant at Associated Students and Instructional Student Assistant at Commuter Life.
During the last two summers, Lara has had the opportunity to intern for GEICO, consulting on various real business issues. She enjoys learning about the business consulting world. Ultimately, Lara would like to make a real impact on the people and businesses in her community.
Yuridia Vargas Diaz
Yuridia Vargas Diaz is a senior at SDSU pursuing her Bachelor’s Degree in Finance.
Yuri is an experienced academic tutor encompassing various ages and numerous subjects. Through her years of tutoring, Yuri has learned to manage building a book of business and has improved student achievement by 20% across different subjects. This experience has helped Yuri develop strong client relationships, has improved time management skills and has helped foster a long-lasting desire to give back to her community through instructional support of the next generation of young professionals.
Yuri has been offered full-time employment upon graduation after successfully completing an 8-week internship in the insurance industry. She has performed SWOT analysis, collaborated with diverse teams, and has presented managerial-style projects to various levels of management. In her time as an intern, Yuri has been exposed to the intricate side of business, has developed leadership skills, and has acquired first-hand experience in management.
Yuri continues to give back to her community through volunteering, participating in school involvement, and aims to help the advancement of all that cross her path.
Alex Favor is an MBA Candidate and analyst in the Biotech Industry. After receiving his undergraduate degree from SDSU, he spent four years managing the on-campus BCB Café kiosks with success in bringing significant operational improvements. Currently, he uses data analytics and marketing strategies to drive revenue growth by implementing new procedures which have increased customer acquisition and retention rates.
Alex enjoys being active in the SDSU community and is happy to help students interested in learning more about business management.
Jonathan is completing his last semester in the MBA program here at SDSU, through the Fowler College of Business. When he isn’t crunching numbers as a financial analyst at the consulting firm he works with, you can find him on Coronado Island training with his US Navy unit as a uniformed reservist.
His previous professional experience includes a stint at a marketing firm in Seattle and founding an e-commerce and a catering business, after which he graduated Cum Laude with his B.S. in International Business & Marketing from Columbia College.
Capitalizing on his military background and business management experience, Jonathan is also working with a Venture Capital Investment Competition, and is looking forward to assisting more start-ups in their financing endeavors.
San Diego Small Business Enhancement Program
This grant program's particular focus is to expand economic opportunities for small businesses by supporting nonprofit organizations that provide specialized services to small businesses citywide. The intent is that recipients leverage Small Business Enhancement Program funds to enhance small businesses services and create, grow and retain small businesses in San Diego. Examples of the services and training include business development, contracting and procurement, disability accommodations and technical assistance training. Visit Economic Development Funding Programs to learn about other opportunities.
Lavin Entrepreneurship Center
Having the right blend of university curriculum and industry involvement, the Lavin Entrepreneurship Center within San Diego State University's (SDSU) College of Business Administration has emerged as an entrepreneurial leader. SDSU and the Lavin Center has been recognized for having one of the best entrepreneurial programs in the United States by both Princeton Review and Entrepreneur magazine. Additionally, SDSU was named to the Kiplinger's Personal Finance list of 100 best values in public colleges for 2015-2016.