An Eventful Week of Experiential Learning & Activities

Recently, SMBA ’25 had an eventful week filled with exciting experiential learning and class activities. We kicked things off with a visit to The Rady Shell At Jacobs Park where students heard from alumnus Roberto Castro (SMBA ’11). Roberto spoke to the group about his role, Director of Guest Experience, at this picturesque venue, plus his journey in the event and sports industry, which includes positions with the San Diego Padres and SoFi Stadium & Hollywood Park.

As part of Financial Accounting with Dr. DeBoskey, the cohort was treated to a day at the Del Mar Thoroughbred Club to learn about the business of horse racing and the sports betting industry. Later that same day, the week ended at the new Frontwave Arena for the San Diego Clippers's home opener. Students observed sports marketing and sponsorship activations as part of Managerial Marketing with Dr. Dalakas and witnessed history with the first franchise win!

Thank you to Roberto Castro, Dr. DeBoskey, and Dr. Dalakas for the hospitality and experiential learning!