Headshot of George Belch

George (Joe) E. Belch, Ph.D.

Senior Associate Dean, Online Degree Completion (BSBA) Director, Professor

Marketing Department,Online Degree Completion (BSBA),Sports MBA Program


Dr. George E. Belch is Professor of Marketing and Chair of the Marketing Department at San Diego State University where he teaches Strategic Marketing Planning, Integrated Marketing Communications, and Consumer/Customer Behavior. Prior to coming to San Diego State he was a member of the faculty in the Graduate School of Management at the University of California, Irvine. He received his Ph.D. in marketing from the University of California, Los Angeles. Before entering academia, Dr. Belch was a marketing representative for the E.I. DuPont Company. He also worked as a research analyst for the DDB Needham Worldwide advertising agency.

Interests: Consumer Behavior  Marketing  Marketing (Integrated Communications)  Sports (Marketing) 

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