Headshot of Claudiu Dimofte

Claudiu Dimofte, Ph.D.


Marketing Department


Claudiu Dimofte (Ph.D., University of Washington 2004) researches topics that include implicit consumer cognition (e.g., unconscious processing of brand information), marketing metrics (e.g., scale development and validation), international marketing (e.g., cross-cultural consumer response to global brands), and the interface of marketing with operations and finance (e.g., consumer response to modular products and brand equity effects on stock performance). His research has been published in leading journals including the Journal of Consumer Psychology, the Journal of Consumer Research, Management Science, and the International Journal of Research in Marketing. Claudiu serves on the Editorial Boards of the Journal of Consumer Psychology, the Journal of the Academy of Marketing Science, and the Journal of International Marketing. He teaches the core marketing course in the Fowler MBA program.

Interests: Marketing (Research)  Consumer Behavior  Product (Branding) 

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