Fowler College of Business
Paula C. Peter (Ph.D., M.Sc. Virginia Polytechnic Institute and State University) is professor of marketing at SDSU's Fowler College of Business, specializing in consumer behavior, emotional intelligence, and product innovation management.
Her current research interests are on social media and new technologies as they contribute to consumer behavior with a particular emphasis on society and consumer-well-being.
Peter's research has been published in high-quality peer-reviewed business and psychology journals such as: Journal of Service Research (AIG, 4/4*), Journal of Business Research, Journal of Public Policy and Marketing, Journal of Marketing Management, Psychology and Marketing, Journal of Marketing Education, Marketing Theory, Journal of Consumer Affairs, Journal of Consumer Marketing, Journal of Research for Consumers, Journal of Applied Social Psychology, etc.