Michael Kartalija
Professor Emeritus
Academic Affairs
Fowler College of Business
Marketing Department
SDSU
Primary Email: [email protected]
Phone/Fax
Primary Phone: 619-594-5319
Building/Location
Student Services East - 3141
Mail Code: 8239
Bio
Michael Belch teaches integrated marketing communications (IMC) at San Diego State University, where he has received numerous outstanding professor awards. He has also taught in France, Spain, China, Argentina, Chile, Colombia, Slovenia, and the Netherlands. Belch has co-authored numerous articles in academic journals on
advertising, consumer behavior, and international marketing.
Additionally, he co-authored the number one IMC textbook, Advertising and Promotion: An Integrated Marketing Communications Perspective with his brother George Belch.
Belch’s previous employment includes: marketing representative
of General Foods Corporation, and a consultant to a number of Fortune 500 companies including McDonalds, Whirlpool Corporation, Senco
Products, GTI Corporation, IVAC, and May Companies, as well as
advertising agencies including Phillips-Ramsey and Dailey & Associates.
Belch received his Ph.D. from the University of Pittsburgh.
Publications
Belch, G. E., & Belch, M. A. (2021). Advertising and
Promotion: An Integrated Marketing Communications
Perspective (12th ed.). McGraw Hill Higher Education.