Erlinde Cornelis (Ph.D. 2013 Ghent University, Belgium, BAEF grant) is an associate professor of marketing at the Fowler College of Business. She also serves as the chair of SDSU's Senate Sustainability Committee and as a co-prime investigator for SCEIN, a cleantech incubator funded by the California Energy Commission. In 2017 and 2018, Cornelis was named the Most Influential Professor in Marketing in the Fowler College of Business.
Cornelis teaches marketing research and developed a new course: Sustainable Marketing. Her research focuses on persuasion and economic, social, and environmental sustainability. Her research was published in Strategic Entrepreneurship Journal, International Journal of Research in Marketing, International Journal of Advertising, Journal of Business Research, and European Journal of Marketing, amongst others.
Her most recent project maps climate resilience in underserved communities, funded by a Department of Energy grant.
Erlinde Cornelis
Associate Professor
Academic Affairs
Fowler College of Business
Marketing Department
San Diego
- [email protected]
- Phone
- 619-594-4713
- Location
- SSE-3137
- Mail Code
- 8239
Bio
Awards & Honors
2017 - Among the three final nominees for the “Best Student Paper Award” at ICORIA, June 29th – July 1st 2017, Ghent, Belgium, for the paper: Cornelis, E., Heuvinck, N., Majmundar, A. (2017). Same Same, But Different: How Refutational Two-sided Messages Steer Ambivalent Attitudes.
2012 – Among the three final nominees for the “Best Student Paper Award” at ICORIA, June 28th-30th 2012, Stockholm, Sweden, for the paper: Cornelis, E., Cauberghe, V., De Pelsmacker, P. (2012). Health Versus Appearance Focus in One- versus Two-sided Messages Discouraging Sun Tanning.
2010 - Among the three final nominees for “Best Student Paper Award” at ICORIA, June 24th – 27th 2010, Madrid, Spain, for the paper: Cornelis, E., Adams, L., & Cauberghe, V. (2010). The Effectiveness of Regulatory (In)Congruency: The Moderating Role of the Message’s Rationality Versus Emotionality.
Grants
USD $7,000 - Summer Undergraduate Research Program (SURP) grant for project: “California Utilities Public Safety Power Shutoffs’ Impact on Disadvantaged Communities”, Role: Co-Principal Investigator, May - August 2022.
USD $400,000 - Department of Energy - Solar Energy Technology Office, MSRDC grant for project: “California Public Utilities Public Safety Power Shutoffs’ Impact on Disadvantaged Communities”, Role: Co-Principal Investigator, October 2022 - 24.
USD $1 million - SDSURF Southern California Energy Innovation Network (SCEIN), CleanTech SD, funded by a $5million grant from the California Energy Commission (CEC), Role: Co-Principal Investigator, July 2021- 26.
USD $1,035,279 - SDSURF Southern California Energy Innovation Network (SCEIN), CleanTech SD, funded by a total $5million grant from the California Energy Commission (CEC), Role: Co-Principal Investigator July 2016 - March 2022.
USD $15,500 - SDSU Fowler College of Business Graduate Fee Grant, Role: Co-Principal Investigator, February 2016 - June 2019.
USD $35,000 - BAEF (Belgian American Educational Foundation) Francqui fellowship - Postdoctoral Research, October 2013 - August 2014.
EUR €96,000 - BOF (Bijzonder Onderzoeksfonds) Competitive Research Grant of Ghent University, Doctoral research, October 2009 - October 2013.