Claudiu Dimofte
Professor
Academic Affairs
Fowler College of Business
Marketing Department
SDSU
Primary Email: [email protected]
Phone/Fax
Primary Phone: 619-594-0209
Building/Location
Student Services East - 3106
Mail Code: 8239
Bio
Claudiu Dimofte (Ph.D., University of Washington 2004) researches topics that include implicit consumer cognition (e.g., unconscious processing of brand information), marketing metrics (e.g., scale development and validation), international marketing (e.g., cross-cultural consumer response to global brands), and the interface of marketing with operations and finance (e.g., consumer response to modular products and brand equity effects on stock performance). His research has been published in leading journals including the Journal of Consumer Psychology, the Journal of Consumer Research, Management Science, and the International Journal of Research in Marketing. Dimofte serves on the Editorial Boards of the Journal of Consumer Psychology, the Journal of the Academy of Marketing Science, and the Journal of International Marketing. He teaches the core marketing course in the Fowler MBA program.