MBA: Marketing Specialization
The MBA Marketing Specialization provides students with an academic curriculum that focuses on how products and services are developed, priced, promoted, distributed and sold. The process requires an understanding of buyer and seller behavior within the context of the overall market environment.
MBA Course Requirements
The MBA requires a program of study that consists of 4 major components – a core of basic business courses, a class in business strategy, electives, and a culminating experience course. For additional course information please refer to the MBA Curriculum page.
MBA Marketing Specialization Course Description
Marketing Specialization (12 units): Choose FOUR courses.
|MKTG 761 – Product Innovation Management**||MKTG 769 – Seminar in International Marketing**|
|MKTG 763 – Seminar in Sales Management**||MKTG 772 – Strategic Brand Management**|
|MKTG 768 – Seminar in Internet Marketing and E-Business***||MKTG 779 – Advanced Marketing Strategy***|
Focused MBA Marketing Specialization Course Recommendations
|Integrated Marketing Communication||Managerial Marketing|
|MKTG 768 – Seminar in Internet Marketing and E-Business***||MKTG 761 – Product Innovation Management**|
|MKTG 772 – Strategic Brand Management*||MKTG 772 – Strategic Brand Management**|
|MKTG 779 – Advanced Marketing Strategy***|
**Offered once each year
***Offered every other year
NOTE: Students are responsible to verify prerequisite requirements for the courses they select.