the Alumni Center on the SDSU campus

Marketing

Master of Business Administration: Marketing Specialization

This information is intended for prospective students or those who entered the MBA program in Fall 2014 or later.
Students admitted to the MBA program in the Fall of 2013 or earlier should refer to the information contained in the Marketing POS Worksheet instead of this page.

Overview

The Master of Business Administration Marketing Specialization provides students with an academic curriculum that focuses on how products and services are developed, priced, promoted, distributed and sold. The process requires an understanding of buyer and seller behavior within the context of the overall market environment.

MBA Course Requirements

For general MBA program requirements please refer to the Official Program of Study for the Master of Business Administration (MBA).

Specialization Description

Marketing Specialization (12 units): Choose FOUR courses.

Specialization Electives
MKTG 761 – Product Innovation Management** MKTG 769 – Seminar in International Marketing**
MKTG 762 – Seminar in Integrated Marketing Communication** MKTG 772 – Strategic Brand Management*
MKTG 763 – Seminar in Sales Management** MKTG 779 – Advanced Marketing Strategy**
MKTG 768 – Seminar in Internet Marketing and E-Business***  

*Offered each semester
**Offered once each year
***Offered every other year


Focused Specialization Course Recommendations

Integrated Marketing Communication Managerial Marketing
MKTG 762 – Seminar in Integrated Marketing Communication** MKTG 761 – Product Innovation Management**
MKTG 768 – Seminar in Internet Marketing and E-Business*** MKTG 772 – Strategic Brand Management*
MKTG 772 – Strategic Brand Management* MKTG 779 – Advanced Marketing Strategy**
MKTG Elective MKTG Elective

*Offered each semester
**Offered once each year
***Offered every other year


NOTE: Students are responsible to verify prerequisite requirements for the courses they select.

MIS 688 (Information Systems & Strategies in Orgs) is a recommended elective for all MBA students. This class does not count toward the Marketing specialization, but will count towards the remaining electives students need to complete.