MBA in Marketing at SDSU - Payne Alumni Center

MBA Marketing Specialization

MBA: Marketing Specialization

Overview

The MBA Marketing Specialization provides students with an academic curriculum that focuses on how products and services are developed, priced, promoted, distributed and sold. The process requires an understanding of buyer and seller behavior within the context of the overall market environment.

MBA Course Requirements

The MBA requires a program of study that consists of 4 major components – a core of basic business courses, a class in business strategy, electives, and a culminating experience course. For additional course information please refer to the MBA Curriculum page.

MBA Marketing Specialization Course Description

Marketing Specialization (12 units): Choose FOUR courses.

Specialization Electives
MKTG 761 – Product Innovation Management** MKTG 769 – Seminar in International Marketing**
MKTG 763 – Seminar in Sales Management** MKTG 772 – Strategic Brand Management**
MKTG 768 – Seminar in Internet Marketing and E-Business*** MKTG 779 – Advanced Marketing Strategy***

Focused MBA Marketing Specialization Course Recommendations

Integrated Marketing Communication Managerial Marketing
MKTG 768 – Seminar in Internet Marketing and E-Business*** MKTG 761 – Product Innovation Management**
MKTG 772 – Strategic Brand Management* MKTG 772 – Strategic Brand Management**
  MKTG 779 – Advanced Marketing Strategy***

**Offered once each year
***Offered every other year

NOTE: Students are responsible to verify prerequisite requirements for the courses they select.