Marketing Department Faculty Research

The SDSU Marketing Department includes faculty members with active research interests in consumer behavior, integrated marketing communications, modeling, marketing strategy, personal selling, sales management and international marketing. Their research has recently appeared in a number of leading marketing journals including theJournal of Advertising, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Public Policy & Marketing, Journal of Personal Selling and Sales Management, Industrial Marketing Management, Marketing Letters, International Journal of Research in Marketing, International Journal of Advertising, Journal of Consumer Affairs, European Journal of Marketing, and Management Science, among others.