Child eating pasta

What Influences Children’s Menu Choices in Restaurants?

American consumers are spending nearly as much money on food outside the home (e.g., restaurants, food stands, etc.) as on food that is prepared within the home. In many cases, this has prompted restaurants...

 

Welcome to the Marketing Department

Marketing is an essential part of every business and our everyday lives. If we participate in a job interview, post a review on social media or sell something online, we rely on our marketing skills. Students pursuing marketing careers learn to create and measure marketing messages to understand how products and services are developed, priced, promoted, distributed and sold. With specializations in integrated marketing communications and professional selling and sales management, our curriculum addresses the educational requirements desired by companies seeking skilled employees that can “hit the ground” running once they are hired.

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 Claudiu Dimofte

Claudiu Dimofte
Associate Professor

Recognized for his research within the field of consumer behavior (the areas of implicit cognition and marketing metrics in particular), Dimofte has had his findings published in numerous top-ranked academic journals …

 

 Iana Castro

Iana Castro
Assistant Professor

Assistant marketing professor, Dr. Iana Castro, came to San Diego State in 2011 after completing her Ph.D. at the Arizona State University. She currently teaches retail marketing methods (MKTG-372) to undergraduate…

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Marketing Spring 2017

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Important:

Marketing Majors & IMC Specializations course sequencing requirements are strictly enforced. Download sequencing information.

 

The marketing major at SDSU includes preparatory courses in accounting, finance, information systems, economics and mathematics. At the upper division level, students take classes in marketing as well as finance, management, operations management, and statistics. The curriculum provides training in developing decision models to aid in solving marketing problems. Planning and analysis of strategies for products and/or services are also emphasized, as is the use of computers for data analysis.
Fall 2015 IMC enrollment = 15% of all marketing students. Visit the Centre for Integrated Marketing Communications (IMC) website.

It is well recognized in the business world that "nothing happens until somebody sells something." In most companies the sales function is the engine that generates the revenue that enables the company or organization to operate. Sales professionals account for nearly 10 percent of U.S. employment and many of the jobs available to marketing majors upon graduation are in sales related positions. Moreover, a sales position is often used as a stepping stone to a management career in marketing or as an outstanding foundation for future entrepreneurs.

In response to this demand for highly trained sales professionals, the SDSU Marketing department has developed an undergraduate specialization within the Marketing major in Professional Selling and Sales Management (PSSM).

Read more about this PSSM specialization