Advertising book

Professors George and Michael Belch announce the release of the 11th edition of their bestselling textbook Advertising & Promotion: An Integrated Marketing Communications Perspective, 11th ed., McGraw Hill, 2018. The text is now published in 10 languages.

The SDSU Marketing Department announces that Morgan Poor, PhD. will be joining the IMC faculty.

Morgan’s research focuses on sensory marketing and message framing, with a special interest in how these factors influence and shape the actual consumption experience. Her work has been published in the Journal of Marketing, the Journal of Consumer Research, the Journal of Consumer Psychology, and the Journal of Advertising, among others. Her work has also been featured in the popular press, including coverage by outlets such as The Today Show and New York Times Magazine. Dr. Poor obtained her Ph.D. in Business with a specialization in Marketing from the Kelley School of Business at Indiana University and an M.A. in Communications from the University of Kentucky.Prof. Michael Belch recommended for the Fulbright Specialist Roster

Professor George Belch has completed his position as Interim Dean of the Fowler College of Business Administration and will now be serving as Senior Associate Dean, while continuing to teach IMC courses.

Professor Michael Belch recently met with faculty at the University of Primorska, Faculty of Tourism Studies in Slovenia to discuss developing relationships with SDSU.

The U.S. Department of State’s Bureau of Educational and Cultural Affairs (ECA) and the Institute of International Education’s Council for International Exchange of Scholars (CIES), have recommended Prof. Michael Belch for the Fulbright Specialist Roster. (Read acceptance letter)

Seeing Stars – How Celebrities are Used in Magazine Advertising

Think celebrities are overused in the world of print advertising?

Then you'd be surprised to know that recent research done at San Diego State University (SDSU) indicates that only about 10 percent of magazine advertising incorporates the use of a celebrity. (Read more…)

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Marketing Communications Coordinator at Annex Brands, Inc