group photo of Turku School of Economics students and faculty

Students and Faculty from the Turku School of Economics recently Spent 10 Days with the Marketing Dept visiting classes and Touring Agencies and Companies in San Diego

Fall 2015 IMC enrollment = 15% of all marketing students.

Prof. Michael Belch recommended for the Fulbright Specialist Roster

The U.S. Department of State’s Bureau of Educational and Cultural Affairs (ECA) and the Institute of International Education’s Council for International Exchange of Scholars (CIES), have recommended Prof. Michael Belch for the Fulbright Specialist Roster. (Read acceptance letter)

Seeing Stars – How Celebrities are Used in Magazine Advertising

Think celebrities are overused in the world of print advertising?

Then you'd be surprised to know that recent research done at San Diego State University (SDSU) indicates that only about 10 percent of magazine advertising incorporates the use of a celebrity. (Read more…)

Business Students Hone Sales Skills in New Lab

Published in the San Diego Union-Tribune, Dec. 2, 2015

students under observation

San Diego State University business students sit in the observation room to watch students making a sales presentation on the other side of a two-way mirror.

San Diego — San Diego State University business students have a new room to reflect in this semester.

The 3M Sales Lab, which opened last month in the Page Pavilion of Student Services East, looks like most any other conference room that might be found in a nice, modern office.

A large flat-screen monitor on the front wall is perfect for video conference, and a screen that drops from the ceiling over the side wall is ideal for projecting graphs, sales projections and marketing data to clients or colleagues.

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Working in Advertising

Infographic explaining the career possibilities at an advertising agency

How roles work together in an advertising agency