Andrew Baker, Ph.D.

Andrew Baker is an associate professor of marketing specializing in brand management and marketing in new media channels.  He is presently investigating how word-of-mouth about brands and products is created, disseminated, and how word-of-mouth ultimately influences the business performance.

His interests also include understanding how people interact with marketers through new media channels, how consumers strategically react to marketing tactics, and brand communities.

Dr. Baker recently earned his Ph.D. at Georgia State University.

Dr. Chang is active and productive in research. She has studied issues in auditing, accounting and information systems to investigate information processing of experts, and cross-cultural issues related to professional judgments and decisions in auditing and managerial accounting. Her studies have been published in Abacus, Auditing: A Journal of Practice and Theory, Behavioral Research in Accounting, Data Base, the International Journal of Accounting, Journal of Accounting Literature, Journal of Multinational Financial Management, Review of Business Information Systems, etc. In addition, she has presented many papers at national and international meetings of major associations and institutions. She received her Ph.D. from the University of California, Irvine.

  • Ph.D., Marketing, Georgia State University
  • Tang, N., Baker, A. (forthcoming). Self-Esteem, Financial knowledge and Financial Behavior. Journal of Economic Psychology, forthcoming.
  • Baker, A., Donthu, N., Kumar, V. (forthcoming). Investigating How Word of Mouth about Brands Influences Purchase and Retransmission Intentions. Journal of Marketing Research.
  • Tang, N., Baker, A., Peter, P. (2015). Investigating the Gap between Financial Knowledge and Behavior: The Role of Parental Influence and Psychological Characteristics. Journal of Consumer Affairs, Vol. 49 (2), 376-406.
  • Baker, A., Donthu, N., Kumar, V. (2014) Investigating How Message Channel and Brand Properties Influence WOM Outcomes for Brands. American Marketing Association, San Francisco
  • Luo, A., Baker, A. (2014) Modeling Online and Offline Word of Mouth Behavior. INFORMS Marketing Science Conference, Atlanta, Georgia
  • Baker, A., Ong, F. S., Moschis, G. P. (2013). Materialism and Life Satisfaction: The Role of Stress and Religiosity. Journal of Consumer Affairs.
  • Baker, A., Moschis, G. P., Benmoyal-Bouzaglo, S., Santos, C. P. (2013). How Family Resources Affect Materialism and Compulsive Buying: A Cross-Country Life Course Perspective. Cross-Cultural Research.
  • Baker, A., Mathur, A., Fatt, C. K., Moschis, G. P., Rigdon, E. E. (2013). Using the Life Course Paradigm to Explain Mechanisms that Link Family Disruptions to Compulsive Buying. Journal of Consumer Affairs, Vol. 47 (2).
  • Baker, A. (2013) Crafting a Marketing Analytics Course for Undergraduates. AMA International Collegiate Conference, New Orleans
  • Baker, A. (2012). Gender Differences in Virtual Communities. Journal of Marketing Theory and Practice, Vol. 20 (1).
  • Baker, A. (2012). Teacher-Student Relationship Climate and School Outcomes: Implications for Educational Policy Initiatives. Journal of Youth and Adolescence, Vol. 40 (3).
  • Baker, A. (2011). Service Employee Stress: Investigating the Immediate and Long Term Effects of Emotional Labor and Customer Crowding on Job Outcomes. International Journal of Research in Marketing, Vol. 28 (4).

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