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George (Joe) E. Belch, Ph.D.

Joe Belch

Senior Associate Dean

Office: SSE-3130
Mail Code: 8230
Phone: 619-594-2473
Email: [email protected]
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Dr. George E. Belch is Professor of Marketing and Chair of the Marketing Department at San Diego State University where he teaches Strategic Marketing Planning, Integrated Marketing Communications, and Consumer/Customer Behavior. Prior to coming to San Diego State he was a member of the faculty in the Graduate School of Management at the University of California, Irvine. He received his Ph.D. in marketing from the University of California, Los Angeles. Before entering academia, Dr. Belch was a marketing representative for the E.I. DuPont Company. He also worked as a research analyst for the DDB Needham Worldwide advertising agency.

  • Ph.D., University of California - Los Angeles, Marketing.
  • Belch, G. E., Belch, M. Advertising and Promotion: An Integrated Marketing Communications Perspective. 1 (10th ed.). Burr Ridge, IL: McGraw Hill/Irwin.
  • Calderon, J., Ayala, G. X., Elder, J., Belch, G. E., Castro, I. A., Weibel, N., Pickrel, J. L. (forthcoming). What happens when parents and children go grocery shopping? An observational study of Latino dyads in Southern California, USA. Health Education & Behavior.
  • Belch, G. E., Belch, M. (2014) Advertising and Promotion: An Integrated Marketing Communications Perspective. 1 (10th ed.). Burr Ridge, IL: McGraw Hill/Irwin.
  • Belch, G. E., Belch, M. (2013). The Future of Creativity in Advertising. Journal of Promotion Management, Vol. 19 (4), 395-399.
  • Belch, G. E., Belch, M. (2013). A content analysis study of the use of celebrity endorsers in magazine advertising. International Journal of Advertising, Vol. 32 (3), 369-389.
  • Belch, G. E. (2011). Adolescents’ Use of Indoor Tanning: A Large-Scale Evaluation of Psychosocial, Environmental and Policy Level Correlates. American Journal of Public Health.
  • Belch, G. E. (2007) Evaluating the Effectiveness of Elements of Integrated Marketing Communications: A Review of Research. 1. ICFAI University Press.
  • Belch, G. E. (2006). Comparing two methods of measuring legislation compliance among indoor tanning facilities. Journal of the American Academy of Dermatology, Vol. 54, 433-439.
  • Belch, G. E., Brodowsky, G. (2006). As Seen on TV and Now in a Marketing Classroom Near You: The Infomercial. Marketing Education Review, Vol. 16 (1).

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