Stories and Articles

SDSU Team Wins Social Entrepreneurship Competition

Reyanne Mustafa and Kristian Krugman on the award ceremonyWhen two SDSU students saw significant amounts of unused grains going straight from the pot and into the trash at the restaurants where they worked each night, they were shocked.

Initially, Reyanne Mustafa and Kristian Krugman, took the rice, quinoa and other grains home, wrapped them in small portions and gave them out to homeless people they encountered on the streets of San Diego. They later decided to establish a business that made the cooked grains into tasty cookies that could be sold for a profit or given to the homeless.

Their business, SOULMUCH, was presented with the Founders Award and a prize of $5,000 during the annual Richards Barrentine Values and Ventures Competition held at Texas Christian University on April 5 – 6, 2019. This year, 56 teams from universities across the globe presented their socially conscious business plans to entrepreneurs, investors and bankers who served as judges. Dr. Alex DeNoble, executive director of the Lavin Entrepreneurship Center at the Fowler College of Business at San Diego State University served as the team’s advisor.

SOULMUCH received their initial funding through a gift to the Lavin Entrepreneurship Center from Carol Lavin Bernick, daughter of the center’s namesake Dr. Leonard Lavin. On April 14, 2019, SOULMUCH received additional funding from the Schulze Entrepreneurship Challenge where they finished 4th overall in a field of 25 competitors from across the U.S.