Zaneta Owens Luxury Handbags
“There is no royal flower-strewn path to success. And if there is, I have not found it, for if I have accomplished anything in life it is because I have been willing to work hard.” – Madam C.J. Walker, America’s first female entrepreneur millionaire
Much like America’s first self-made female millionaire, Zaneta Owens’ path to success has been her willingness to work hard.
Owens, the sole owner of Zaneta Owens Luxury Handbags and Lord Owens online boutique, has a packed schedule as she runs both companies, meets with distributors and collaborates with local artisans who create the jewelry, clothing and her signature handbag designs. “I wear multiple hats while I make Zaneta Owens and Lord Owens successful,” she said. “You get tired, but you keep going and it works.”
A self-described “military brat”, Owens has lived in a number of locations throughout the U.S., but has lived most of her life in San Diego County. She knew early on that she wanted to pursue a business career and she chose to attend San Diego State because of the excellent reputation of the Fowler College of Business throughout the region.
While she was an SDSU senior, Owens tasted her first bite of success as an entrepreneur when she and a fellow management major, Jason Olaivar, were part of the winning team in the 2009 Global Enterprise Experience Competition. Working in conjunction with students from Colombia, New Zealand and the Philippines, the team wrote a business plan for a system that converted rice husk waste into electrical generation materials. “When we won the competition, I knew I could be successful,” she recalled.
To help to ensure her success, Owens worked in as an administrator in a number of local businesses to increase her knowledge of corporate finance and management, and to provide her with the income she needed to establish her luxury handbag business in 2011 and to launch her product line in 2014. “It was tough in the beginning. Product-oriented companies need capital before they can start selling,” she said. “My family also supported my goals and without their trust and their monetary investment, I could not have made it this far.”
Her family’s support and the success with her line of luxury handbags allowed her to establish the web-based Lord Owens clothing and accessories boutique in January 2019. “Lord Owens offers quality, trendy fashions from San Diego-based designers as well as those from a few other U.S.-based designers,” explained Owens. “I started that company as an online boutique selling only handbags, but after meeting so many amazing San Diego artists and designers, I expanded the business so that their designs could be seen and supported.”
While Owens said she doesn’t have a specific source of inspiration for herself, she does aspire to be a role model for her “younger sisters, other designers and other women who want to start businesses. And, of course, I want to show San Diego State how their program has helped me to become successful!” she said. “All of these influence my resistance to giving up and to keep going!”