Kristine Ehrich

Kristine Ehrich


Academic Affairs
Fowler College of Business
Marketing Department

San Diego

Mail Code


Dr. Kristine Ehrich joined SDSU’s Fowler College of Business in 2015 as a lecturer in marketing. Prior to joining SDSU, she spent six years teaching at the University of San Diego and four years at Washington State University. She teaches a variety of marketing classes to include consumer behavior, strategic marketing management, social impact of marketing and sales, marketing research as well as principles of marketing. 

Ehrich graduated with a Ph.D. in marketing from The University of Texas at Austin in 2004 and earned her MBA from Colorado State University and her BA from Concordia College in Moorhead, MN. Her primary areas of research interest are topics in ethical consumer decision making and the social impact of marketing. Her research is published in top marketing journals such as Journal of Consumer Research and the Journal of Marketing Research.