Fowler College of Business
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Heather Honea completed her doctoral research at the University of California, Berkeley. Currently, Dr. Honea is an Associate Professor at the San Diego State University College of Business Administration and a Research Fellow at the Centre for Integrated Marketing Communications.
Dr. Honea's background in psychology and economics frame her different research areas. One research stream addresses consumers' psychological reactions to direct response marketing activities and interactive consumption experiences; the other examines rational versus nonrational (emotional) determinants of consumption and loyalty.
Dr. Honea's research allows her to bring a unique perspective to the digital marketing process. In addition to teaching courses San Diego State University, she provides industry lectures and assists companies with the coordination of their digital research and marketing strategies.
Dr. Honea also models the impact of green and decentralized technologies on business, society, and consumer behavior. She lectures on how these technologies can be leveraged to generate economic, environmental, and social returns that increase the public and private bottom line.
Dr. Honea's research is published in top business and marketing journals.