Congcong Zheng

Bio

Professor Zheng has presented at numerous academic conferences and has published in two refereed books. Her academic articles have appeared in the   Entrepreneurship Theory and Practice,  Jo urnal of World Business, Management International Review, Journal of Small Business Management, Group and Organization Management, and Journal of Entrepreneurial Education. Prior to entering academia, Zheng was a consultant in BDA China Ltd., specializing in advising clients on market entry and investment decisions in China's internet and telecom sector. She holds a BS in business administration from University of International Business and Economics (UIBE) in China and Ph.D. from London Business School.