Vince Ferraro is a lecturer in the management department at the Fowler College of Business. He has over 25+ years of business experience and has overseen iconic consumer and B2B brands, Fortune 100 companies and entrepreneurial start-ups. In his most recent role, Vince served as vice president of product management and marketing at 3D Systems Inc., where he was responsible for global product development, launch, planning, and marketing for their line of 3D printers and materials. Prior to that, he worked in global, senior general management and marketing executive rolls at HP and Kodak. He is co-author of the best-selling book “In it To Win It: Strategies for Winning in Business and Life,” as well as his new book, “Brand to Sell, Proven Strategies to Build a Powerful Strong Brand.”
Vince earned an MBA from the W.P. Carey School of business at Arizona State University and a B.S. degree in business administration (management) from San Diego State University.
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